- Assists the CEO / COO in the implementation of corporate strategic marketing and communications plans in the division.
- Develops marketing strategies that align with business objectives and leverage market insights for competitive advantage. Strengthen the company's brand presence to support ABS Wavesight as a whole. Ensure brand messaging resonates with target audiences and clearly communicates unique value propositions.
- Develops and tracks division marketing and communications budgets to carry out the objectives of the business plan. Allocate and manage the marketing budget with a focus on maximizing impact on pipeline growth and sales velocity. Ensure investments are made in high-return initiatives
- Leverage cutting-edge digital marketing techniques, including SEO/SEM, PPC, email marketing, and social media, to attract and engage B2B audiences. Oversee the creation of compelling content that supports the buyer's journey and fosters brand loyalty.
- Implement targeted marketing campaigns designed to attract new customers and retain existing ones. Utilize a blend of digital and content marketing strategies to increase engagement and loyalty
- Utilize CRM and marketing analytics tools to track performance metrics related to pipeline growth and sales velocity. Adjust marketing strategies based on insights and trends to optimize ROI.
- Maintains close relationships with the media and event and conference organizers to ensure ABS is presented to its clients and to the public in the most positive manner.
- Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunity for ABS Wavesight.
- Stays actively informed concerning significant business and technical activities within the organization.
- Stays actively informed concerning competitor marketing and communications initiatives.
- Ensures the division marketing and communications function is organized, staffed and operated to carry out the approved business and marketing plan.
- Manages staff to ensure they:
- Lead and mentor the marketing team with a focus on achieving B2B objectives. Cultivate a culture of innovation, collaboration, and accountability.
- Work with division management and suppliers to make arrangements for ABS Wavesight participation in exhibitions and events and reflect ABS branding, activities and values as appropriate.
- Work with division management to assist in the fulfilment of local marketing initiatives.
- Place advertisements in trade journals and other publications in support of ABS Wavesight brand awareness and business objectives.
- Distribute ABS Wavesight Rules and Guides and other internal and external publications.
- Bachelor's degree required.
- A minimum of ten (10) years marketing-related experience, including five (5) years of experience as a Marketing Manager.
- Strong interpersonal and team skills.
- Deep understanding of B2B marketing strategies, digital marketing, and CRM tools.
- Exceptional analytical skills with a data-driven approach to decision making.
- Demonstrated experience in marketing leadership
- Must be able to assume a high level of individual responsibility.
- Professional creativity and flexibility are essential.
- Have extensive knowledge of one or more of the marine, offshore, engineering, software or quality sectors, strongly preferred.
- Must be familiar with the ABS Health, Safety, Quality & Environmental Management System (applicable to internal candidates only).
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Director, Marketing - Spring, United States - American Bureau of Shipping
Description
Job DescriptionAs the Marketing Director, you will lead the charge in forging a robust marketing strategy that builds a strong sales pipeline and optimizes the sales process for speed and efficiency. Develops and implements marketing and communication strategic plans and initiatives in support of the business development objectives of the division. Develops media and industry awareness of the capabilities and services of ABS. This role demands a leader who can think strategically about market positioning and product differentiation while diving deep into data-driven marketing tactics to accelerate customer acquisition and retention.
Working Schedule
The preferred candidate for this position should be located in the Greater Houston area and open to work a hybrid schedule with three (3) days in the ABS Headquarters Office located in Spring, Texas, and two (2) days of remote work.
What You Will Do:
Education and Experience
Reports to the Chief Executive Officer.
Direct Reports:
Marketing personnel as appropriate.
About Us
About ABS Wavesight
ABS Wavesight is the new ABS Affiliate maritime software as a service (SaaS) company dedicated to helping shipowners and operators streamline compliance while maintaining competitive,more efficient, and sustainable operations. Our mission is to develop world-class software products that improve vessel performance for the health of our seas, environment and self. The ABS Wavesight portfolio is comprised of best-in-class proprietary technology and third-party integrations that offer unparalleled insight into every aspect of a fleet's operations. Backed by ABS's 160-year legacy of maritime innovation and experience, our products are collectively installed on more than 5,000 vessels across the global fleet. Learn more about ABS Wavesight by visiting
About Our Benefits
ABS Wavesight proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers additional support in personal wellness, including work-life services. ABS Wavesight also offers a 401K plan with a generous company match, subject to plan requirements.
Equal Opportunity
ABS Wavesight is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.
Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs
