Director, Product Marketing - Houston, United States - Empower Pharmacy

Empower Pharmacy

Verified Company

Houston, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Position Summary:

As Director of Product Marketing at Empower, your leadership will catalyze the innovative development and successful market launch of our diverse product portfolio.

Reporting to the Chief Sales & Marketing Officer, you will spearhead our efforts from concept to commercialization, ensuring that our products not only meet market demands but also align with Empower's strategic vision.

In this pivotal role, you will bridge product development and marketing, crafting synergies with cross-functional teams to launch products that set new benchmarks in the industry.

Your strategic acumen and proactive collaboration will be crucial as you drive our product narratives, shaping the future of our offerings and securing our position as a market leader.

This role is designed for a visionary leader whose expertise in product marketing strategy and execution will transform insights into actions and challenges into opportunities.

By joining Empower, you commit to pushing the boundaries of what is possible, steering our product innovations towards remarkable growth and significant impact in the healthcare sector.

Duties and Responsibilities:

Leads the product marketing strategy, from product conception through commercialization, ensuring alignment with market needs and strategic objectives.
Collaborates closely with product development teams to ensure that customer insights are integrated into product design and development processes.
Drives product positioning, messaging, and adherence to brand to effectively communicate the value proposition of our products to target audiences.
Oversee the management of product labels in coordination with other functional groups, ensuring compliance with regulatory requirements and consistency with brand standards.
Leads the development of product marketing assets, including product catalogs, sales materials, and digital content, to support sales efforts and drive demand.
Partners with the campaign team to develop gotomarket strategies for new products, leveraging market insights and customer feedback to inform marketing campaigns.
Drives innovation in product marketing processes and tools, continuously seeking ways to optimize and streamline workflows.
Implements rigorous measurement and reporting processes to evaluate the effectiveness of product marketing initiatives and drive continuous improvement.
Fosters a culture of collaboration and excellence within the product marketing team, empowering team members to excel and innovate in their roles.
Partners with department leadership to evaluate headcount needs.
Provides leadership, feedback, guidance, and mentorship to the marketing team, fostering a collaborative and highperformance work environment.
Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation in marketing. campaigns.
Performs other duties as assigned.

Knowledge and Skills:

Strong understanding of product positioning, messaging, and branding principles.
Proven ability to develop and execute gotomarket strategies that drive demand and revenue growth.
Innovative mindset with a passion for finding new ways to drive efficiency and effectiveness in product marketing processes.
Strong analytical skills and attention to detail, with the ability to measure and report on the effectiveness of product marketing initiatives.

Key Competencies

Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
Resourcefulness: Secures and deploys resources effectively and efficiently.
Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
Ensures Accountability: Holds self and other accountable to meet commitment.
Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
Communicates Effectively: Develops and delivers multimode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 812 years of experience in product marketing, with a track record of success in bringing innovative products to market.
Experience leading crossfunctional teams in product development and commercialization processes.
Experience managing product marketing assets, such as labels, catalogs, and sales materials.

Benefits:

-
No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
- ** Onsite Hea