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Shashank Shalabh

Shashank Shalabh Blog

Strategic Marketing Leader & Chief Marketing Officer · Data- ...

Tampa - Florida

How are techniques and strategies for marketing developed?

  ·   · I recently addressed the subject of Marketing Strategy in detail in this blog post. · I specifically have covered the following areas: · History of marketingWhat is a marketing strategy?Why do you need a marketing strategy?How to create a marketing strategyExamples of Mar ...

1 min. reading time · 0 likes · 0 comments

Shashank Shalabh

3 years ago

Social Media Influencer Marketing in 2019!

What if I tell you that 70% of millennials are influenced by their peers when they buy something? · And by influencers, I am not talking about celebrities! · In fact,  30% of consumers are likely to buy a product if it is recommended by a influencer who's not a celebrity. · Our H ...

1 min. reading time · 0 likes · 0 comments

Shashank Shalabh

3 years ago

Omnichannel Marketing 2019: The SECRET Weapon for Digital Marketing!

People often ask me what’s the most efficient way to grow your business in 2019? · As you know, Digital Marketing is a vast concept encompassing SEO, SEM, social media marketing, email marketing, conversion rate optimization. · But if there is one thing that covers all these and ...

1 min. reading time · 0 likes · 0 comments

Shashank Shalabh

4 years ago

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How to Create a Digital Marketing Budget for a SAAS business?

Someone recently asked me this question. · As much as I’d have liked giving a definitive number, I know for sure I will not be doing justice to the diverse nature of SAAS and the markets.  · Let’s start with what other SaaS businesses spend on marketing. · Check out this GoogleDo ...

1 min. reading time · 0 likes · 0 comments

Shashank Shalabh

4 years ago

How Artificial Intelligence (AI) Affects Digital Marketing: Rise of the Machines!

What if I tell you that marriages between human beings and robots will be made legal by 2050? · Bizarre, isn't it? · Not so fast! · According to AI researcher David Levy (the University of Maastricht in the Netherlands), this is quite a possibility. · What could be the theory beh ...

1 min. reading time · 0 likes · 2 comments

Shashank Shalabh

4 years ago

How to optimize for Voice Search for better rankings in 2018?

  ·   · Does your business strategy involve a robust digital marketing plan this year? ·   · In 2017, the digital marketing industry saw some important developments. · For example, Google increased search snippets across a large number of results. ·   · A snippet is the descripti ...

5 min. reading time · 0 likes · 2 comments

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