Shashank Shalabh

Shashank Shalabh Blog

Strategic Marketing Leader & C ... Tampa - Florida View profile

How are techniques and strategies for marketing developed?

I recently addressed the subject of Marketing Strategy in detail in this blog post. · I specifically have covered the following areas: · History of marketingWhat is a marketing strategy?Why do you need a marketing strategy?How to create a marketing strategyExamples of Marketing S ...

timer 1 min. reading time · thumb_up 0 relevants · comment 0 comments

Social Media Influencer Marketing in 2019!

What if I tell you that 70% of millennials are influenced by their peers when they buy something? · And by influencers, I am not talking about celebrities! · In fact, · 30% of consumers are likely to buy a product if it is recommended by a influencer who's not a celebrity. · Our ...

timer 1 min. reading time · thumb_up 0 relevants · comment 0 comments

Omnichannel Marketing 2019: The SECRET Weapon for Digital Marketing!

People often ask me what’s the most efficient way to grow your business in 2019? · As you know, Digital Marketing is a vast concept encompassing SEO, SEM, social media marketing, email marketing, conversion rate optimization. · But if there is one thing that covers all these and ...

timer 1 min. reading time · thumb_up 0 relevants · comment 0 comments

How to Create a Digital Marketing Budget for a SAAS business?

Someone recently asked me this question. · As much as I’d have liked giving a definitive number, I know for sure I will not be doing justice to the diverse nature of SAAS and the markets. · Let’s start with what other SaaS businesses spend on marketing. · Check out this GoogleDoc ...

timer 1 min. reading time · thumb_up 0 relevants · comment 0 comments

How Artificial Intelligence (AI) Affects Digital Marketing: Rise of the Machines!

What if I tell you that marriages between human beings and robots will be made legal by 2050? · Bizarre, isn't it? · Not so fast! · According to AI researcher David Levy (the University of Maastricht in the Netherlands), this is quite a possibility. · What could be the theory beh ...

timer 1 min. reading time · thumb_up 0 relevants · comment 2 comments

How to optimize for Voice Search for better rankings in 2018?

Does your business strategy involve a robust digital marketing plan this year? · In 2017, the digital marketing industry saw some important developments. · For example, · Google · increased search snippets across a large number of results. · A snippet is the description of a web ...

timer 5 min. reading time · thumb_up 0 relevants · comment 2 comments

Do you want to have your own blog?

orange logo