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    Sr. Downstream Marketing Manager - Irvine, United States - Inari Medical

    Inari Medical
    Inari Medical Irvine, United States

    1 week ago

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    Description


    The Sr. Marketing Communications Manager works independently to support Inari's product position and success in the marketplace. This role takes ownership of all marketing communications and downstream marketing, including but not limited to market sales support, conference support, HCP, and direct-to-patient marketing, product positioning, key messaging, competitive differentiation, and campaign development. In addition, the Marketing Manager drives marketing strategies, messaging, and content creation through collaboration with cross-functional teams.

    Responsibilities
    • Provide end-to-end downstream product support.
    • Develop and implement direct-to-physician and direct-to-patient marketing plans.
    • Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, messaging, and best practices.
    • Lead trade show activities for the product and provide in-person support where required.
    • Develop and execute social media and digital marketing campaigns.
    • Create comprehensive product positioning and messaging plans for products, indication expansions, or data releases.
    • Maintain current knowledge of relevant literature and the competitive landscape.
    • Ensure that key commercial objectives for the assigned product line are exceeded.
    • Analyze and regularly report on program development using highly data-driven metrics.
    • Work closely with key opinion leaders to maximize their participation in promotional activities and educational events.
    • Manage project budgets and quickly analyze data to determine ROI on marketing programs, modifying programs accordingly.
    • Manage inventory and demo unit needs tightly in relation to product iterations and LMR rollouts in a predictable and transparent manner.
    • Create and manage a KOL network to support new account launch activities, publications, and podium talks at key trade shows.
    • Formulate new downstream promotional strategies and execute them to drive market adoption and growth based on competitive marketplace activity.
    • Collaborate closely with marketing agencies and vendors in the development of promotional content.
    • This position must be able to communicate with all areas of the company and will interact regularly with QA/RA, Med Affairs, Medical Education, Clinical, Marketing, Digital Marketing, Sales, Customers, and Senior Leadership.
    • Perform other duties as assigned.
    Qualifications
    • Bachelor's Degree preferably in Marketing, Business, Biological/Clinical Science, Engineering, or related field; MBA preferred.
    • Minimum 8 years total work experience OR minimum 6 years medical device/medical marketing experience.
    • Excellent communication and presentation skills.
    • Convert product/customer feedback into valuable insights that can help drive the development of new marketing programs.
    • Demonstrated marketing acumen, with both analytical and creative skills.
    • Competently represent the Company at professional functions and customer meetings.
    • Excellent advocacy and persuasive skills.
    • Healthy disdain for the status quo, and a willingness to question existing practices to identify better alternatives.
    • Work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
    • Succeed in a rapidly changing, agile environment where continuous innovation is requisite to success.
    • Plan and manage at both strategic and tactical levels.
    • Strong project management and organizational skills.
    • Succeed and be effective in a fast-paced, entrepreneurial environment.
    Preferred
    • Medical device sales experience; preferred.
    • Proficient software skills across all standard programs; experience; preferred.
    Inari Medical offers competitive health and wealth benefits for our employees. The base pay range for this position is $155,000 - $195,000. A range of factors, including location, skills, and experience, will be considered. Actual compensation may vary.

    Inari Medical, Inc. advises applicants that employment is subject to completion of a successful background check.
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