Senior Marketing Specialist - Secaucus, United States - Quest Diagnostics

Quest Diagnostics Secaucus, United States

3 weeks ago

Description

Overview:
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. Its about providing clarity and hope.

The Senior Marketing Specialist - CRM is responsible for the coordination and development of CRM transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention.

The Senior Marketing Specialist - CRM will c ollaborate closely with internal teams to support the execution of CRM campaigns and operations.

This is a remote opportunity.

Responsibilities:

Agency-executed campaigns:
Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans
Internally-executed

campaigns:
Take a hands-on role in b

uilding, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications
Help serve as the liaison between internal stakeholders and external agencies
Knowledge of CRM best practices and CAN-SPAM compliance laws
Participate in the teams day-to-day CRM team protocols and maintain the CRM campaign calendar
Proofread, edit, and fact-check content to ensure emails are accurate, compelling, promotions and disclaimers are correct, and adhere to our brand guidelines
Facilitate the internal review and approval process for emails, and ensure feedback is implemented
Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly
Assist with A/B testing of emails

Qualifications:

Required Work Experience:
3-5 years experience in a CRM marketing role
B2C ecommerce experience

Preferred Work Experience:
Healthcare industry experience would be a bonus
Completion of the Salesforce Marketing Cloud Email Specialist Certification would be a bonus
HTML and CSS knowledge would be a bonus
Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
Capable of working autonomously in a fast-paced environment
Can self-prioritize tasks and context switch as needed
Must be comfortable with a deadline-driven environment

Technical/Job Specific Knowledge:
Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and some level of familiarity with Ampscript
SQL querying knowledge

Required Skills:
Email marketing and customer journey knowledge
Excellent project management skills, including management of agencies and vendors to ensure execution
Ability to organize, prioritize, and manage multiple tasks with great attention to detail
Superb written communication skills
Familiarity with project management tools, preferably Asana

Education:
Bachelors degree in marketing, advertising/public relations, communications, or related field is required.

The base salary range for this position is ~ $90,000- $100,000.

Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained.

Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation.

Benefits Information:

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives.

Our pay and benefit plans have been designed to promote employee health in all respects

physical, financial, and developmental.

Depending on whether it is a part-time or full-time position, some of the benefits offered may include:

Medical/Prescription Drugs
Dental
Vision
Flexible Spending Accounts (FSAs)
Supplemental Health Plans
401(k) Plan

Company match dollar-for-dollar up to 5%
Employee Stock Purchase Plan (ESPP)
Supplemental Life Insurance
Dependent Life Insurance
Short- and Long-Term Disability buy-up
Blueprint for Wellness
Emotional Well-Being Resources
Educational Assistance
Paid time off / Health Time
Variable Compensation Plans
Sales Incentive Plans

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies.

Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

EEO:
Quest Diagnostics is an equal employment opportunity employer.

Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other status protected by state or local law.

Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary.

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