- Developing and implementing the marketing plan to support library strategic goals and initiatives by heightening community awareness, understanding, and engagement with library offerings
- Overseeing the development, implementation, and evaluation of library marketing and communication including brand guidelines, branded items for staff, content strategy, digital and print publicity, and in-library wayfinding and signage
- Understanding fundamentals of various content management systems for website maintenance, updating text, images, and documents on the website
- Monitoring the creation and publishing of media for digital programming and assessing engagement statistics
- Coordinating, managing and maintaining the library's virtual presence on social media
- Strategizing with staff to provide graphic design and marketing support
- Demonstrating creativity, initiative, and ability to work independently to achieve personal, department, library focused goals
- Collaborating with Library leadership on organizational development and strategic planning
- Overseeing budget for design and marketing activities
- Actively seeking out grant opportunities
- Performing other related duties as required
- Requires an Associate Degree in Graphic Design, Marketing, Public Relations, Communications or other related fields with one year experience working in the field
- Bachelor's degree in Graphic Design, Marketing, Public Relations, Communications or similar degree preferred
- High level of familiarity with and proficiency in digital communications including common social media channels, email marketing, and web content development
- Experience with a wide range of creative applications focusing on design, including Adobe Creative Cloud software, photography, video and audio editing, and screencasting
- Experience in the design and development of information-heavy print work, digital media, video editing, website development and content management systems
- Self-starter who takes direction well but also able to work independently
- Strong communication skills when working with community, Library personnel, and vendors
- Ability to troubleshoot issues independently and know how to identify solutions using a wide breadth of resources
- Demonstrated knowledge of Microsoft and Apple computer systems
- Demonstrated experience with Adobe InDesign, Illustrator, Photoshop, and Premiere Pro
- Demonstrated knowledge of HTML and CSS; Drupal experience preferred
- Access to transportation and ability to travel
- Salary: $27.00 per hour
- Flexible schedule
- 11 paid holidays
- 10 vacation days
- 12 sick days
- Additional paid leave time accrued at a rate of 1 hour per 40 hours worked
- Tuition assistance program
- Employee Assistance Program (EAP)
- Participation in the Illinois Municipal Retirement Fund (IMRF)
- Comprehensive health and wellness insurance options
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Marketing Coordinator - New Lenox, United States - New Lenox Public Library District
2 weeks ago
Description
New Lenox Public Library is looking for a knowledgeable, enthusiastic, organized, and resourceful self-starter to join our Library team. This marketing role is integral to building awareness of library services in our community and supporting staff with unique print and digital content, including social media. If you enjoy collaboration and are passionate about getting the word out about libraries and all we offer, this position is for you
How You'll Contribute:
The Marketing Coordinator is responsible for:
The New Lenox Public Library District enhances the quality of life in our community by fostering lifelong discovery, education, and opportunity. The library serves a population of approximately 41,000 residents. We are an Equal Opportunity Employer.