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Sr. Director, Marketing Operations - Sanford, United States - IQVIA
Description
Key marketing leadership role, focused on developing strategies for marketing attribution, processes to track MQL to pipeline contribution, marketing effectiveness measurement, omnichannel strategy, and execution across IQVIA's regional & global organization.
Provides leadership and plays a pivotal role in shaping our marketing operations strategy and execution for US Regional Business Unit.
The incumbent will work closely with senior leadership and key partners with a primary focus on marketing attribution/demand generation programs, tracking MQL to pipeline contribution and setting up an effective omnichannel excellence strategy.
This person will also manage the US marketing operations team.Responsibilities
Demand Generation and Marketing attribution:
Spearhead demand generation strategies to drive lead acquisition and conversion.
Collaborate with marketing leaders in US and GBU to align efforts.
Ability to communicate effectively and highlight the why behind the numbers
Implement robust marketing attribution models to track and analyze campaign effectiveness.
Effectively setup processes and methodology to track and measure marketing contribution to pipeline and revenues.
Define KPIs and track performance across all marketing channels/initiatives leveraging industry and internal benchmarks
Dive into data analytics to extract actionable insights, measure ROI and demonstrateimpact
Create data accuracy and a culture of trust through data validation by proactively identifying, understanding, and resolving discrepancies and anomalies.
Create executive dashboards for leadership reviewsAssess need and RFP/ROI for agencies/vendors to implement processes/frameworks.
Experience in Eloqua, Salesforce, High Spot, Power BI, Google Analytics, etc
Omni-channel
M
arketing
C
ampaigns:
Ensure marketing campaigns are effective across all business lines/industry segments
Share and implement best practices and guidelines for seamless execution and effectiveness
Proactively monitors and communicates necessary adjustments and recommendations to marketers to optimize campaigns.
Establish omnichannel marketing strategy to drive operational excellence and brand reputation in US
Define KPIs and track performance, make incremental improvements and establish best practices drawing upon past experience
Provide strategic and operational guidance for website (SEO/SEM), events (industry and company hosted), social (organic, paid), paid media, campaigns and content writing
Assess AI/Gen AI tools from global business unit formarketing operations/tacticsto increase effectiveness, where applicable
Team
M
anagement
:
Manage a team of social, web, events, campaigns and content writers by providing strategic guidance, and ensuring a unified approach to enhance brand experience for our target audience
Engage in career growth and development discussions
Education and Experience Requirements
Experience:
Typicallyrequires a minimumof 15 yearsofpriormarketingexperiencewithatleast 5 yearsofdemandgenerationexperiencein a B2B setting.
10+ years of experiencewithdemonstratedsuccessinmarketingoperationsandmanagingteams.
Experience overseeingallaspectsofthedemandgenerationfunctionfromthepersonneltothetechnologyandinfrastructurethatsupportsthem.
Demonstratedsuccesswithsettingupdemandgenerationprogramsfor B2B companies.
Atleast 5 yearsofteam management experience
Healthcare and/or Life Sciences industry experience is preferred, but not required.
Experience in Eloqua, Salesforce, High Spot, Power BI, Google Analytics, etc
Knowledge:
Requires broad management and leadership knowledge to lead multiple job areas, the ability to influence others to accept practices and approaches.
Strong communication, strategy, operations and team management expertise
Good understanding of healthcare industry
Digital marketing expertise with a focus on attribution.
Ability to foster cross-functional collaboration and drive results.
Education:
Minimum education requirement of a Bachelor's degree in marketing, or related field.
IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry.
We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world.
Learn more atWe are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities.
IQVIA's ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status.
The potential base pay range for this role, when annualized, is $152, $285, The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time).
Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
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