- Serve as Groupe Media Solutions primary contact to Publicis Groupe accounts and foster continued customer learning by agency teams and clients on the benefits owned Groupe-owned media assets.
- Achieve quotas assigned by the Groupe annually across Media (primary) and team (secondary) Growth target
- Identify and employ strategies to connect and cross-sell Groupe solutions to best serve clients
- Develop/participate in QBR presentations in tandem with Growth and client leadership
- Identify relevant industry trends and client needs to inform Groupe product priorities/roadmap
- Develop relationships across agency and product partners to ensure delivery and positive customer experience
- Cultivate a team-focused, collaborative mentality across all support teams
- Contribute to new business and prospecting efforts
- This is an individual contributor role and will report into the Senior Vice President
- 8 years of media industry experience with emphasis in digital
- Bachelor's Degree in Advertising, Marketing or related field
- Knowledge of digital planning and buying process with an understanding of multiple vendors, different cost methods, several reporting, and delivery validation
- Experience discerning whether a prospect is a good fit for a product based on discovery conversations and math proficiency
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Senior Director, Business Development Strategy - New York, United States - Publicis Groupe
Description
Job Description
Job DescriptionCompany DescriptionPublicis Groupe, known for its award-winning creativity, the best technology, digital and consulting expertise, is the world's third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client's own transformation.
This model, with a country-led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.
Job DescriptionTeam Overview
The Publicis Groupe Growth team accelerates Groupe transformation to high-growth businesses and solutions through the development of company-wide strategies for new market entry, client development, and integration. This team guides the Publicis Groupe vision of the Power of One – the connectivity of our four solution hubs (Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health) – promoting collaboration throughout the Groupe and infusing Epsilon data and technology to maximize client value.
Role Overview
As a member of the broader Growth organization, the Sr. Director, Groupe Media Solutions will collaborate with other product subject matter experts to up-sell and cross-sell opportunities into other Groupe solutions that may be complementary to or incremental to media sales. This team will participate in a compensation structure that rewards achievement of both DMS, APEX, PMX and CitrusAd media products, and other Growth product targets, focused on driving holistic client and business growth.
The Sr. Director will offer strategic guidance, tactical plan recommendations, and outstanding customer service for Publicis accounts. You will work creatively and with a consultative approach to create customized sales solutions that address our client's goals.
Responsibilities
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $115,500-$194,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/12/2024.
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