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    Marketing Specialist - Lansing, United States - Joinmotiv

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    Description
    Develop and execute marketing campaigns to increase brand awareness.
    Create engaging content for various platforms, including the company website, social media, and industry publications.
    Collaborate with the sales team to support lead generation efforts.
    Manage online presence and maintain the company website.
    Analyze marketing data and report on campaign performance.
    Stay informed about industry trends and competitors.
    Must Haves

    Bachelor's degree in Marketing, Communications, or a related field.
    Proven experience in marketing, ideally in an industrial or manufacturing context.
    Exceptional written and verbal communication skills.
    Proficiency in using marketing and analytics tools.
    Strong attention to detail and organizational skills.
    A creative and innovative mindset.
    Nice To Haves

    Knowledge of the heavy industrial machinery or manufacturing industry.
    Experience with search engine optimization (SEO) and website management.

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