Tauber Marketing Specialist - Lansing, United States - University of Michigan

University of Michigan Lansing, United States

1 week ago

Description

A cover letter and resume are important submissions for the hiring team to get a sense of your experience.

In the cover letter, one page or less, please let us know how this role aligns with your career aspirations and skills.

Submit both a cover letter and resume as one file (because of system limitations).
Summary

The Stephen M.

Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy.

The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross

HERE
.

This is a hybrid role with on-site expectations in Ann Arbor, MI. You will work early mornings, evenings and weekends for events. Travel may be required. For a full job description, see link

here

. For questions about this role, email

.

Purpose:

As the Marketing Specialist for Tauber Institute for Global Operations, you will develop creative ideas for marketing campaigns, creating brand messaging to improve brand awareness, research and analyze data, and developing sales presentations.

You will work with your team to launch the marketing plan for the new Tauber brand strategy. You will report to the Managing Director.
Why Work at Michigan?

In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future

Benefits include:
Generous time off (Vacation, Holidays, Season Days)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Responsibilities

Build marketing programs to support specific marketing objectives across different channels and segments to support our overall strategic marketing plan.

Market through multiple channels and segment databases working with large datasets.
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
You will intake marketing requests and divide them.
Evaluate the impact of marketing programs in achieving their stated objectives, and recommend continuous improvement opportunities accordingly.

You will manage the development and execution of three annual publications: our Spotlight Project Showcase, Student Resume, and annual report.

Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.

Work with the Tauber Team, other marketing teams, other internal stakeholders, and external agencies and vendors.
You will track your spending and attain quotes, gain approval, and follow UM's Standard Practice Guide (SPG).
Required Qualifications

Bachelor's degree in a relevant field required or equivalent work experience.
3+ years working in marketing, advertising, communications or public relations.
Understand how to cultivate and execute brand strategy.
Experience preparing and producing publications with vendors.
You understand marketing analytics, marketing calendar tools, SEO, and digital marketing platforms and tools.
Demonstrated experience managing a project pipeline.
Experience with website design, updates and development.
Exposure to developing and implementing B2B and B2C digital campaigns.
Additional Information

The general salary range for this position is $63,000 - $70,000. You can expect to be paid a great compensation package. Factors used to determine salary include experience, knowledge and skills for the position. You are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.

Selected candidates whose start date is 4/1/2024 or after, will not be eligible for the university FY24-25 salary/merit plan unless otherwise notified.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process maybegin as early as the eighth day after posting.
Thisopening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

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