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    Marketing Specialist - Lansing, United States - Shaheen Chevrolet

    Shaheen Chevrolet
    Shaheen Chevrolet Lansing, United States

    3 weeks ago

    Default job background
    Description
    Shaheen Automotive Group is ready to hire a full-time Marketing Specialist to join our growing Marketing Department


    Job Type:
    Full-time

    8 am – 5 pm (On occasion will reflect dealership hours)
    Reputable dealer trusted in the Lansing area for over 50 years
    Medical, Dental and Vision benefits as well as Disability & Life Insurance
    401k Plan with employer match
    Paid Vacations and sick time off
    Employee pricing on vehicle purchases
    Family owned and operated
    Centrally located in Lansing, Michigan
    MacBook Pro and software provided

    Summary

    Marketing Specialist


    Shaheen Automotive Group Marketing Specialist will work closely with our current Director of Marketing and be responsible for creating consistent messaging across all digital platforms, promoting our dealerships and new Chevrolet and Cadillac models and pre-owned vehicles.

    This energetic candidate will be a self-starter and able to work in a fast-paced, deadline driven environment, is an excellent communicator, offers great interpersonal skills and is a team player in a fun and upbeat environment.


    Daily tasks will include:

    social media creation/posting to all major platforms (Facebook, Instagram, TikTok, YouTube, Google Business Profile, Reels, Stories), onboarding guest-facing employees, capture custom content from all departments for social media posts and YouTube content, including photos and video, assist with planning and attending Shaheen on-campus events and local, seasonal off-campus events that we sponsor.


    This role is for someone who is creative, organized, has a strong understanding of digital and social media advertising, and is self-motivated.

    The right candidate may qualify to work a hybrid, flexible schedule.

    Requirements

    Bachelor's degree in marketing or equivalent experience
    2-4 years of digital marketing experience
    Automotive knowledge is helpful, but not required
    Working knowledge of Adobe Creative Suite encouraged
    Photography & video editing skillset encouraged
    Proficient in Word, Excel, PowerPoint
    Must have excellent verbal and written skills

    Social Media:
    Experience posting to (Facebook, TikTok, IG, YouTube, Stories, Reels)

    Google Business Profiles:
    Posting to and monitoring them
    Communicates clearly and in a timely manner with peers/management
    Must be extremely organized, detail and solution-oriented

    Day-to-Day Duties

    Develop and execute digital marketing to attract 'intenders' who plan to purchase a vehicle or service maintenance and retain existing customers - using photos and video
    Spotlight our team on Social Media using photo & video (all departments)
    Spotlight our vendors when they're working on campus
    Help drive traffic to our websites and increase showroom foot traffic
    Manage and respond to all online reviews
    Monitor and respond to all social media platforms, invite people to follow our brand
    Brainstorm ideas for new campaigns, video content, online contests
    Monitor current campaign analytics
    Onboard newly hired, guest-facing employees (name badges, staff photo, bus. cards)
    Cover in-house events for social media
    Weekly, 60–90-minute Monday Marketing Meeting

    Jen Wagoner

    Director of Marketing

    Language Skills

    Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

    Mathematical Skills

    Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.


    REASONING ABILITY


    Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

    Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

    CERTIFICATES, LICENSES, REGISTRATIONS

    Valid Driver's License


    PHYSICAL DEMANDS


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    While performing the duties of this job, the employee is regularly required to stand, walk; sit; use hands to finger, handle, or feel; and talk or hear.

    The employee must occasionally lift and/or move up to 50 pounds.

    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.


    WORK ENVIRONMENT


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
    #J-18808-Ljbffr
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