Franchise Marketing Specialist - Lansing, United States - ServiceMaster

Description

Job Description

We Play to Win

Big goals. Big achievements. Big impact.

ServiceMaster employs empowered and engaged teams, delivering growth in an ever-evolving world. Our goal is to double in size over the next few years, which means ambition and risk-taking are part of our daily life. If you are tired of the status quo and complacency, join our team to help franchisees dominate in their respective areas. You'll be around other winners chasing big goals, guaranteed to bring out the best work of your career

What We Offer:

• Medical, Dental, and Vision start the first day of the month following your date of hire
• 401 (k) match
• 15 days paid time off and paid holidays, including 2 floating holidays
• Career growth and advancement

Our TWO MEN AND A TRUCK Brand is seeking a Franchise Marketing Specialist to join the team based in our Michigan Support Center.

Franchise Marketing Specialist

The franchise marketing specialist serves as a liaison between the Michigan Support Center marketing team, franchisee, and franchise staff in order to maximize local marketing efforts and franchise marketing dollars. Ongoing and positive communication with the franchise system and other Michigan Support Center departments is critical to this role

What you'll do:

• As part of a multi-department consulting team, promote and assist in planning and executing local franchise marketing solutions supporting playbook and tactics including PPC, local direct mail, awareness advertising (TV, radio, digital display, or billboard), social media, grassroots marketing and other local marketing and advertising tactics
• Work with multi-department consulting team to identify and assist franchises in need of additional marketing support
• Promote best practices on marketing spends and staffing to support location growth objectives
• Interact with Home Office marketing department team members to gain basic knowledge of each subject matter expert's area of expertise; proactively develop job aids and other internal support materials to achieve knowledge level sufficient to assist with most franchise questions and inquiries (some requests will still require elevation to SME)
• Work closely with Internet Marketing Specialist as assigned franchises to ensure franchise web content is updated according to policy
• Connect franchise staff with marketing team subject matter experts and/or other consulting team members, as applicable; develop internal communications as appropriate
• Collect, review and offer feedback on annual franchise marketing plans, periodic marketing performance analyses and ensure compliance with plan throughout the year
• Provide ongoing consultation with franchisees regarding local advertising initiatives and spending; develop written training and support materials including Quick Fact reference one-pagers as applicable
• Proactively audit and track individual franchise engagement in Michigan Support Center marketing tools and revenue in accordance with Marketing Playbook recommendations, using established measurement tools
• Work with multi-unit locations to assess performance, revenue and compare peer group results
• Consult with franchisees on social media activities including content, advertising, and online reputation management
• Provide franchisee and franchise support staff training and education through Stick Men University webinars, conference calls, workshops and one-to-one phone call and email contact
• Attend job related seminars/classes each year to keep up with new trends in the field
• Act as system grassroots expert through consulting on and developing written materials for The Hub to assist franchises in enhanced grassroots marketing efforts and tracking
• Consult with franchises on local brand awareness media buys (TV, radio, outdoor, OTT)
• Work on a cross-functional consulting team designed to support and consult with assigned franchises.
• Monitoring key performance metrics, review trends and concerns during bi-monthly team meetings.
• Share best practices with assigned franchises and your peer group
• Monitor, track and follow up on assigned initiatives or action plans

What you bring:

• Understanding of marketing theory and process.
• Thorough understanding of marketing tactics and developing the appropriate marketing mix for a specific market.
• Knowledge of social media platforms (Facebook, Instagram, Twitter, Pinterest, etc...)
• Comprehensive knowledge of digital advertising including social media, PPC, digital display, SEO, and OTT
• Ability to analyze data and provide recommendations from results
• Extensive knowledge of and experience in executing franchise-level grassroots marketing efforts
• Excellent communication skills (written and oral)
• Positive attitude including eager adaptability to quickly changing priorities; willingness to go "above and beyond" to ensure excellent service to franchisees and franchise-level employees; respectful and positive interaction with other Michigan Support Center employees; demonstration of positive attitude even under stressful or high-pressure situations
• Ability to manage multiple tasks/projects to meet deadlines. multi-task; manage projects.
• Provide prompt follow-up to franchises and other Michigan Support Center employees
• Ability to manage a platform-based content management system
• Detail-oriented and accurate
• Ability to negotiate and build consensus among differing groups of people
• Ability to train others, and seek appropriate training as necessary
• Proactively identify and seek solutions to problems and challenges
• Computer inquisitive; Highly proficient with Microsoft Office including Word, Excel, and PowerPoint
• High level of commitment to the TWO MEN AND A TRUCK Core Values and Mission Statement
• Bachelor's degree in marketing, communication, advertising, business or related field, or an equivalent combination of education and experience is required.
• A minimum of two years' experience in sales or marketing is required. Experience in field marketing and/or sales support is preferred.

Work Location: This role is hybrid onsite 2x a week based out of the Michigan Support Center in Lansing.

ABOUT TWO MEN AND A TRUCK

Headquartered in Michigan, TWO MEN AND A TRUCK is the largest franchised moving company in North America with each franchise being independently owned and operated. Currently, there are more than 380 locations and 3,000 trucks operating in 46 U.S. states in addition to Canada, Ireland, and the UK. TWO MEN AND A TRUCK has performed more than 8.5 million moves since its inception in 1985 and has seen consistent growth dating back to December 2009. In 2021, Entrepreneur Magazine ranked TWO MEN AND A TRUCK as one of the top 500 franchises in the U.S. for the 26th consecutive year in addition to being on its list of Top Low Cost Franchises in 2020. Franchise Business Review also named TWO MEN AND A TRUCK a top franchise in 2020, and in 2019, the brand was voted a Top 50 franchise in the Franchisee Satisfaction Awards by Franchise Business Review for the 13th time. For franchising opportunities, visit

About ServiceMaster Brands

ServiceMaster Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, Aftermath Services, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More HeroicTM. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at