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Marketing Specialist - Lansing, United States - McNaughton-McKay
Description
McNaughton-McKay, 1357 E Lincoln Ave, MADISON HEIGHTS, Michigan, United States of America ● McNaughton-McKay, 2255 Citygate Drive, Columbus, Ohio, United States of AmericaReq #916
Friday, May 10, 2024
Join the company that helps make American manufacturing possible.
You'll work alongside essential industries such as automotive, plastics, food, beverage and aerospace, while becoming an employee owner through our Employee Stock Ownership Plan (ESOP).
As a McNaughton-McKay employee, not only do you help the company succeed, you also share in the rewards.McNaughton-McKay Electric Company
Marketing Specialist
The Marketing Specialist plays a crucial role in executing local marketing strategies and building strong relationships with the local sales team, vendors, customers, and community to grow our business in a specific region.
In this role, you will:
Participate in sales and engineering meetings to stay informed about sales team goals and objectives and how marketing can contribute.
Develop and manage local marketing campaigns to drive lead generation and sales growth that align with sales goals.
Collaborate with suppliers and partners to create marketing campaigns that promote their products and services.
Assist with ordering promotional materials and merchandise to support marketing initiatives.
Maintain and update local marketing calendar to ensure timely execution of marketing activities in your region.
Take full ownership of local marketing campaigns, including checklist and detail management, approval submissions and message-on-hold updates.
Solicits routine feedback from sales team on leads generated and pushed to Salesforce.
Coordinate AD Field Marketing Summit events and execute the high-level strategy developed by the Vendor Relations team.
Generate and present reports to sales team on the performance of local marketing initiatives, helping to make data-driven decisions.
Assist sales management in creating strategic presentations and materials for customer meetings.
Collaborate with the marketing operations team to update and improve website content, ensuring it aligns with local marketing efforts.
Collaborate with sales management to ensure all regional supplier co-op funds are planned for and claimed.
Work closely with the marketing operations team to create campaign assets in Salesforce Marketing Cloud Account Engagement (Pardot) including forms, emails, etc.
Other duties as assigned.Knowledge, Skills, and Abilities to be successful include:
Bachelor's degree in Marketing, Business, or a related field.
4+ years of experience in field marketing or a related role.
Ability to work with a high level of independence and initiative driving projects forward.
Ability to provide insight and direction, helping to guide team towards shared objectives.
Excellent communication and interpersonal abilities.
Proficiency in marketing software and tools (ex. Salesforce Marketing Cloud Account Engagement (Pardot), Adobe Creative Cloud Suite, Microsoft 365)
Self-motivated with the ability to work both independently and in a team.
EEO/AA/M/F/Vet/Disability Employer
The above statements are intended to describe the essential functions and related requirements of persons assigned to this job. They are not intended as an exhaustive list of all job duties, responsibilities and requirements.
We appreciate your interest in McNaughton-McKay Electric Company.
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.
McNaughton-McKay, 1357 E Lincoln Ave, MADISON HEIGHTS, Michigan, United States of AmericaMcNaughton-McKay, 2255 Citygate Drive, Columbus, Ohio, United States of America
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