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Marketing Specialist
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Revize Lansing, United StatesRevize Software Systems is a premier web site design and content management software provider that builds award winning websites and enables non-technical personnel in the organization to quickly and easily update content on Web Sites. Our corporate office is located in Troy, MI. ...
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Marketing Specialist
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The Hiring Company Inc Lansing, United States: · Urgent Care Marketing Specialist · We are Independent Emergency Physicians, or IEP, · a local, physician-owned multi-specialty practice group that is deeply ingrained in the community. With a commitment to excellence in patient care and a dedication to fostering strong conn ...
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Joinmotiv Lansing, United StatesDevelop and execute marketing campaigns to increase brand awareness. · Create engaging content for various platforms, including the company website, social media, and industry publications. · Collaborate with the sales team to support lead generation efforts. · Manage online pres ...
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Marketing Specialist
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Digital Marketing Specialist
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Digital Marketing Specialist
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Digital Marketing Specialist
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Email Marketing Specialist
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Email Marketing Specialist
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Technical Marketing Specialist - Lansing, United States - ALPS ALPINE
Description
Alps Alpine, a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous "First 1" and "Number 1" products since its founding in 1948.
The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide.
Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems, and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.
Major ResponsibilitiesCreate and maintain requirements, product roadmaps, technologies roadmaps, and research roadmaps
Determine types of technical literature searches, seminars, technology shows, and sources of information to satisfy the information needs of the advanced engineering departments
Evaluate existing company's products/solutions and provide recommendations for approaching related or adjacent markets
Comprehensive market and technology assessment of business opportunities
Monitor industry journals and keep updated on the latest trends, technologies, and best practices while providing updates every month
Provide marketing support through reviewing, updating, and assisting the development of marketing materials, provide suggestions for new product development, and assist with trade shows
Responsible for conducting geographic, demographic, and competitive analysis to inform marketing decisions and strategy
Keeps informed about developments in the government, industry, and international fields as they apply to the organization's future technology plans
Skills required
Ability to do technical evaluation and positioning of competitive products with minimal supervision
Ability to manage & support multiple activities (time management skills)
Demonstrate ability to work independently and with others
Excellent verbal, written skills, and presentation skills
Ability to discuss highly technical concepts
Experience conducting research, analyzing data, and presenting findings
Know and use research tools, techniques, and services
Qualifications
MBA or advanced management degree is preferred, with an undergraduate degree in Business or Engineering and experience in related fields
Ability to meet deadlines is critical.
Ability to coordinate numerous projects at the same time (Time management)
Pressure to create products/technology
Must be willing to adjust the schedule on short notice for customer demands
10% - 15% travel required.
At various times there will be considerable pressure to complete information and presentation materials.
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