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Marketing Communications Specialist - Houston, United States - i-PRO Americas Inc.
Description
Why Work for i-PROi-PRO became independent from Panasonic in October 2019.
We strive to capture moments of underlying truth to better support the decisions of those professionals who protect and save lives, providing a safer and more peaceful world.
Every day, we work hard to deliver new value to society, and we are working together to solve our customers' problems.
Our employees describe our culture as that of anentrepreneurial
mature start up,
family
oriented, and
value-driven
organization where people get to grow professionally along with the company. We look for people who are
BOLD ,
TRUSTED ,
FLEXIBLE , have a high sense of urgency for
results , and hold themselves to a high level of
accountability . If this sounds like you, i-PRO is for you
Purpose and Key Responsibilities of the Job
As the Americas Marketing Specialist you will help create effective marketing campaigns that engage our target audience and reliably boost sales.
You'll work with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives, ensuring all marketing plans align with i-PRO business goals, mission, and vision.
You will also be working on determining customers' needs and business objectives, providing superiors with accurate and timely project status reports, and using marketing and communications materials to promote i-PRO products and services to prospects, you should have strong time management and organizational skills.
Work with the Marketing organization to develop and implement the Americas Marketing plans on strategy and on time.Reporting to the Director of Americas Marketing, you will work directly with sales staff and key organizational peers to understand our customer and their challenges, develop strategies, and create successful programs that support the business objectives and sales organization.
You are passionate about developing corporate brands, and demonstrating skills in budgeting, negotiating, planning, project management, analytics, social media, and B2B marketing.
In this position you are expected to:
In-depth market research and fine-tuning ongoing marketing campaigns to maximize ROI
Plan and oversee the implementation of marketing plans, projects, materials, and initiatives
QA marketing deliverables to ensure they align with our brand's goals and objectives and are up to standard
Monitor and measure campaign performance data, manage and maintain program updates, and interpret analytics to identify areas for improvement
Maintain strong relationships with vendors, partners, internal customers, and third-party companies
Coordinate product and partner updates and postings to the website team to ensure all content is properly organized and regularly published
Manage the marketing content calendar
Manage the Asana project management tool
Maintain the company's marketing resource library
Qualifications:
Education & Experiences
Bachelor's degree
Proven marketing experience on different platforms/channels
Experience with leading and managing social media marketing
Competencies, Skills & Knowledge
Excellent verbal and written communication skills, exceptional leadership, and interpersonal skills are a must.
Strong analytical thinking and problem-solving abilities
Capable of identifying, attracting, and engaging target audiences
Creative in devising informative, engaging, and motivational campaigns
Ability to work with minimal oversight
Excellent attention to detail
Excellent time management skills with a proven ability to meet deadlines
Self-starter who can work effectively in a team environment
Ability to function well in a high-paced and at times stressful environment
Proficient with Microsoft Office Suite, Adobe Creative Suite or related software.
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