- Builds and executes independent marketing plans to drive traffic and sales in support of designated communities.
- Creates marketing collateral and plans special events for designated communities, adhering to FAH brand standards.
- Maintains individual webpages, as part of the FAH website, for designated communities.
- Collaborates with digital marketing and communications teams to drive leads and exposure of communities.
- Establishes and maintains cooperative relationships with representatives of community, developers, realtors and various interest groups.
- Performs other projects and related duties as necessary.
- Bachelor's degree in marketing, communications or a related field preferred.
- A minimum of three years of marketing management experience.
- Real estate background or exposure to construction development beneficial.
- Strong attention to detail, including excellent proofreading abilities and a commitment to achieving the highest-quality deliverables and outcomes.
- Technical proficiency in a variety of software programs, including CRM systems, Adobe Creative Suite and Microsoft 365, especially Excel and PowerPoint.
- Agile, flexible and highly collaborative.
- Adept at managing multiple projects and tight schedules.
- Self-motivated, organized and capable of independently prioritizing workload.
- Capable of fostering relationships across all job functions and levels within the organization.
- Open to learning new systems and processes and adapting strategies to evolving environment.
- Enthusiastic about communicating FAH's community differences across multifaceted channels.
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Marketing Manager - Spring, United States - Signorelli Company
Description
Job Description
Job DescriptionFirst America Homes (FAH) is the homebuilding division of The Signorelli Company, a vertically integrated, diversified development company based in The Woodlands, TX. Since its founding in 1994, The Signorelli Company has successfully executed projects across all facets of real estate development including retail, mixed-use, multi-family, office, healthcare, land development and single-family homes.
First America Homes is one of the fastest growing privately held homebuilders in Texas. Peers recognize FAH as a leader in the real estate industry and team members have named FAH a Top Workplace in the Houston area since 2020.
POSITION SUMMARY:
FAH Marketing Managers are responsible for managing and implementing advertising, marketing and community awareness programs to help drive traffic and home sales in designated neighborhoods. To accomplish this goal, the Marketing Manager must partner with community sales consultants to build neighborhood specific marketing programs, manage community events and area outreach activities.
Other key responsibilities include production and distribution of collateral materials, community webpage maintenance and coordination with the digital marketing and communications teams responsible for digital advertising, media relations and social media. The position is a strategic resource and collaborates with marketing and sales leadership and the larger marketing team. Position reports to Senior Vice President of Marketing.
ESSENTIAL JOB RESPONSIBILITIES:
EXPERIENCE & SKILLS:
Education:
Experience:
Technical Skills:
Personal Skills:
First America Homes is committed to an environment of mutual respect where equal employment opportunities are available to all. We empower team members' diverse experiences to maximize the organization's talent and capabilities.
This job description is not meant to be an "all-inclusive" list of the duties and responsibilities of this job. The Signorelli Company reserves the right to change or modify job duties as necessary based on business necessity.
