Jobs
>
Sunnyvale

    Digital Marketing Specialist - Sunnyvale, United States - System Soft Technologies

    System Soft Technologies
    System Soft Technologies Sunnyvale, United States

    4 weeks ago

    Default job background
    Manufacturing / Mechanical
    Description

    Job Description

    Responsible for executing, optimizing, and reporting on the lead generation and nurturing process utilizing various marketing platforms and techniques to increase marketing qualified leads conversion rates to opportunities and opportunity wins.

    Duties and Responsibilities:

    Marketing Planning

    • Digital, traditional media and event marketing strategies, business plans and budgetary requirements to meet company growth objectives in the US region.
    • Annual business plan and monthly tracking report on Marketing Qualified Leads (MQL) as well as opportunity generation and opportunity wins generated from MQL.
    • Other third-party digital advertisement opportunities.
    • Drive the creative process in generating all contextual concepts on digital media.

    Digital Marketing Activities

    • Work with the Marketing Communications Manager, Director of Global Digital Marketing, US Product Marketing Managers and Verticals Marketing Manager to implement and execute various digital marketing campaigns for the US in accordance with the KPIs set for the year.
    • Online traffic on all digital touch points, track conversion rates and make improvements to contents and websites to achieve KPI.
    • Optimizing, and reporting on SEO/SEM campaigns, marketing database, email, social and display advertising campaigns.
    • Configuring and executing lead generation and nurturing campaigns utilizing Marketo Marketing Automation, SAP Hybris personalization engine platform and salesforce CRM.
    • Familiar with latest developments with digital marketing, traditional marketing, events and industry user practices and expectations surrounding IDEC customers. Provide thought leadership and perspective for adoption where appropriate.
    • Research on marketing trends, customer demand, and other necessary information required to assure continuous inflow of dynamics for continuous evolution of marketing automation approaches.
    • Awareness of competitors and positioning of their marketing communication approaches.
    • Develop as needed, any changes or additional business processes which can result in improving the opportunity generation and conversion rates.

    Support

    • Training of international peers when needed.
    • May be required for key internal meetings outside of the US.

    Qualifications:

    • Degree in Marketing, Business Administration, or relevant field.
    • Work experience as a Digital Marketing Specialist, Paid Media Specialist, Email Marketing Coordinator, or similar role executing, optimizing, and reporting on digital marketing activities
    • Knowledge of SEO, web analytics, and Google Ads.
    • Familiar with CRM software and digital marketing tools and techniques.
    • knowledge of HTML and website building.
    • Salesforce, Google Analytics, and Google Ads certifications a plus.

    Personal Attributes:

    • Analytical and problem-solving skills.
    • Ability to manage multiple projects simultaneously in a fast-paced environment.
    • Organized and detail oriented.
    • Thinker with data-driven analytical aptitude.
    • Learner and not afraid to ask questions.
    • Interpersonal and team management skills.
  • Fortinet

    Marketing Operations Specialist

    2 weeks ago

    Fortinet Sunnyvale, United States

    Fortinet · Data Engineer · HQ Sunnyvale OR Remote · We are looking for a Data Engineer to join our team of Marketing Analysts. The hire will be responsible for automating and optimizing our data and data pipeline architecture, as well as optimizing data flow and collection for ...

  • Fortinet

    Marketing Operations Specialist

    2 weeks ago

    Fortinet Sunnyvale, United States

    Fortinet · Data Engineer · HQ Sunnyvale OR Remote · We are looking for a Data Engineer to join our team of Marketing Analysts. The hire will be responsible for automating and optimizing our data and data pipeline architecture, as well as optimizing data flow and collection for ...

  • Moss Adams LLP

    Marketing Specialist

    1 week ago

    Moss Adams LLP Santa Clara, United States

    Moss Adams LLP · Marketing Specialist · Everett , · Washington · Apply Now · At Moss Adams, we champion authenticity. For us, that means fostering a culture of talented people who care—about you, about our clients, and about our communities. Here, you'll work towards our mis ...

  • AKOOL

    Marketing Specialist

    1 week ago

    AKOOL Sunnyvale, United States

    Company Description · Akool is a Generative AI platform for personalized visual marketing and advertising. The platform helps marketing creators and innovators build custom, engaging experiences that convert their audience into loyal customers. · Role Description · This is a ful ...

  • Glumac

    Marketing Proposal Specialist

    1 week ago

    Glumac Santa Clara, United States

    Join Our Team - MarketingProposal Specialist Opportunity · Are you a skilled MarketingProposal Specialist with a passion for making a difference? Glumac, a Tetra Tech company, is seeking a talented individual to join our dynamic team. As the ideal candidate, you bring 3-5 years o ...

  • Akraya

    Marketing Specialist II:

    2 weeks ago

    Akraya Mountain View, United States

    Primary Skills: Email Marketing, Process Improvement, Project Management, CRM, campaigns, Contract Type: W 2 Duration:12 Months Location: Mountain View, CA (#LI-Hybrid) Pay Range:$50 - $60 per hour #LP NOTE: Role open to Women Back to Work candidates Marketing Specialist, Marketi ...

  • Akraya

    Marketing Specialist

    1 week ago

    Akraya Mountain View, United States

    Primary Skills: Email Marketing, Process Improvement, Project Management, CRM, campaigns,Contract Type: W2Duration:12+ MonthsLocation:Mountain View, CA (#LI-Hybrid)Pay Range:$50 - $60 per hour#LPNOTE: Role open to Women Back to Work candidates with a career gapWork for a market l ...

  • System Soft Technologies

    Digital Marketing Specialist

    2 weeks ago

    System Soft Technologies Sunnyvale, United States

    Job Description · Responsible for executing, optimizing, and reporting on the lead generation and nurturing process utilizing various marketing platforms and techniques to increase marketing qualified leads conversion rates to opportunities and opportunity wins. · Duties and Re ...

  • Fortinet

    Marketing Operations Specialist

    3 weeks ago

    Fortinet Sunnyvale, United States

    Marketing Operations Specialist · "Job Details" · Sunnyvale, CA, United States · Job Identification · 14409 · Job Category · Marketing Operations · Locations · Sunnyvale, CA, United States · Posting Date · 08/24/2023, 11:46 PM · Job Schedule · Full time · Job Description · Fo ...

  • smartdept. inc.

    Marketing Communications Specialist

    3 weeks ago

    smartdept. inc. Sunnyvale, United States

    smartdept. inc. is searching for a · Marketing Communications Specialist · for a · Medical Appliance Development · client in · Sunnyvale, CA · . The ideal candidate will have 3+ years of experience working in a corporate setting, preferably on a communication team · . This ...

  • Ma Labs, Inc

    Marketing Specialist

    4 days ago

    Ma Labs, Inc San Jose, United States

    Job Description · Job DescriptionCompany Description · For the last four decades, Ma Labs has built an impeccable reputation for being one of the most trusted and reliable computer and IT component distributors in the world. Headquartered in Silicon Valley, and with 8 other hubs ...

  • Gauss Labs

    Marketing Specialist

    1 week ago

    Gauss Labs Stanford, United States

    Marketing specialist, especially at an early-stage startup, covers a wide spectrum of work from lead generation and management, marketing, and public relations to fundraising. Gauss Labs is looking for a business development manager with more focus on digital marketing and commun ...

  • Ursus, Inc.

    Marketing Operations Specialist

    4 weeks ago

    Ursus, Inc. San Jose, United States

    JOB TITLE: Campaign Operations Specialist · LOCATION: San Jose, CA (hybrid) · PAY RANGE: $ $84.00/hr · DURATION: 6 months · Company: · Our client a Fortune 500 Software Organization is seeking a Campaign Operations Specialist to bring onto the team. · Job Details: · Approximate ...

  • Pinnacle Group

    NetSec Demand Marketing Specialist

    1 week ago

    Pinnacle Group Santa Clara, United States

    NetSec Demand Marketing Specialist · Duties: · •Directly execute and own a broad range of components of our GTM marketing field plans focused on digital demand including webinars, virtual workshops, and events. · •Project manage the end-to-end digital program process in conju ...

  • Predii

    Product Marketing Specialist

    3 weeks ago

    Predii San Jose, United States

    As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth. As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy. Your resp ...

  • LatentView Analytics

    Marketing Operations Specialist

    4 weeks ago

    LatentView Analytics San Jose, United States

    What you'll Do · Work closely with marketing operations experts and marketers across Adobe to understand the current state process. · Work with product management to build customer journey maps, and identify and recommend technical solutions to business use cases. · Bring a deep ...

  • Grazitti Interactive Inc.

    Demand Generation Manager/ Marketing Automation Specialist

    2 weeks ago

    Grazitti Interactive Inc. Mountain View, United States

    Job Description · Job DescriptionSalary: · Grazitti Interactive Corp is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its ...

  • Supermicro

    Event Marketing Specialist

    2 weeks ago

    Supermicro San Jose, United States

    Supermicro, a global leader in server technology and innovation is designing a company around people committed to work with passion and to define what is possible is in our Marketing team as a whole. The ideal must have an excellent communication and leadership skills with a can- ...

  • Collabera

    Marketing Specialist

    3 weeks ago

    Collabera Alameda, United States

    We are seeking a seasoned Marketing Manager to join our Healthcare Professional (HCP) Marketing Team. The ideal candidate will possess a minimum of 4-6 years of experience, with a strong background in marketing or product management, particularly in regulated healthcare settings. ...

  • Planet Interactive

    Marketing Automation Specialist

    2 weeks ago

    Planet Interactive Menlo Park, United States

    · Marketing Automation Specialist · Pay Rate: Up to $50/hr depending on experience · Location: 100% Remote · Duration: 7 Months · Our well-known Technology client's Small Business Group (SBG) Marketing Channels team is looking for a Marketing Automation/ Digital Marketing Specia ...