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    Product Marketing Specialist - San Jose, United States - Predii

    Predii
    Predii San Jose, United States

    3 weeks ago

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    Description

    As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth. As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy. Your responsibilities will include:

    Sales Enablement, Pre-sales Support

    · Support Sales team in customer and market research.

    · Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.

    · Drive outbound marketing / lead-gen activities to fuel our sales pipeline.

    Product Marketing & Thought Leadership

    · Maintain and strengthen Predii's position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and/or event formats.

    · Ensure Predii's Marketing/Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.

    · Craft compelling product messaging, user stories and articulate unique selling proposition (USP).

    Content Marketing

    · Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.

    · Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.

    · Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.

    · Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.

    · Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.

    Requirements and Skills:

    · Bachelor's degree in Business, Marketing, Communications, or a relevant field.

    · 2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.

    · Proven experience in content generation, writing, editorial work, or comparable

    · Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.

    · Excellent proficiency in MS Office, specifically PowerPoint.

    · Excellent verbal and written communication skills.

    · Team player with collaborative attitude and proactive problem-solving

    · Creative mind-set and hands-on work attitude

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