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    Product Marketing Specialist - San Jose, United States - Predii

    Predii
    Predii San Jose, United States

    3 weeks ago

    Default job background
    Description


    As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth.

    As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy.


    Your responsibilities will include:
    Sales Enablement, Pre-sales Support
    ·

    Support Sales team in customer and market research.
    ·

    Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.
    ·

    Drive outbound marketing / lead-gen activities to fuel our sales pipeline.
    Product Marketing & Thought Leadership
    ·

    Maintain and strengthen Predii's position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and/or event formats.
    ·

    Ensure Predii's Marketing/Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.
    ·

    Craft compelling product messaging, user stories and articulate unique selling proposition (USP).
    Content Marketing
    ·

    Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.
    ·

    Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.
    ·

    Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.
    ·

    Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.
    ·

    Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.


    Requirements and Skills:
    ·

    Bachelor's degree in Business, Marketing, Communications, or a relevant field.
    ·

    2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.
    ·

    Proven experience in content generation, writing, editorial work, or comparable
    ·

    Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.
    ·

    Excellent proficiency in MS Office, specifically PowerPoint.
    ·

    Excellent verbal and written communication skills.
    ·

    Team player with collaborative attitude and proactive problem-solving
    ·

    Creative mind-set and hands-on work attitude

    #J-18808-Ljbffr
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