- Minimum of a two years college degree or completion of a specialized course of study in Graphic Design or Web Design at a business or trade school required, bachelors degree preferred
- Experience working in the mortgage/financial industry preferred
- Marketing communications experience a plus
- Experience in CRM (including, but not limited to Total Expert, etc.) email and mobile marketing, preferably within a mortgage/banking institution or professional services firm a plus
- Experience developing customer acquisition and retention campaigns using different channels including email, social media, advertising, events, direct mail and content marketing
- Experience with content writing desired, but not required
- Experience with Microsoft Office Suite products (Word, Excel, PowerPoint, Outlook, Visio and Project)
- Ability to thrive in a fast-paced, deadline-driven, team environment with shifting priorities
- Strong project management and organizational skills with the ability to multi-task, manage several simultaneous projects and meet tight deadlines
- Excellent written communication skills, and ability to work and collaborate within a team
- Ability to understand and apply branding guidelines
- Great attention to detail and willingness to do what it takes to get the job done right
- Participate in all required compliance training, including Bank Secrecy Act/anti-money laundering training, as well as internal and external training programs, online training, meetings, and seminars/conferences, etc.
- Manage the office area of the Mortgage President, serving as administrator, secretary and receptionist. Exercising tact, judgment, initiative and acquired knowledge of the mortgage divisions functional organization. Also, screen visitors to determine those who can be handled by subordinate officers and staff..
- Maintain Presidents calendar and remind president of scheduled appointments and meetings. Ensure that meeting participants are informed of dates and times and have all necessary information, documents, etc.
- Purchasing contact for office supplies, etc.
- Collaborate with sales partners and product team to develop loan product marketing materials, campaigns and sales training/support
- Collaborate with marketing, business development and production/sales team members on complex or special projects bringing ideas to life
- Facilitate creative reviews with MarCom, legal & compliance
- Drive process enhancements around controls, quality and speed to market
- Responsible for ongoing maintenance and support of the CRM (Total Expert) system and email marketing software system to ensure continued delivery of innovative, high quality solutions to meet companys needs
- Manage activities related to mortgage loan originator recruiting and growth initiatives, including development of messaging, contact/engagement strategies, collateral, and advertising
- Advance and maintain the enterprise-wide CRM Assist with unit testing, integration testing, and user acceptance testing prior to production deployment
- Assist with Mortgage Banker social media posts
- Maintenance of marketing library
- Assist with onboarding new team members regarding marketing support tools
- Leads change/release management efforts and responsible for establishing and maintaining procedures that adhere to corporate policies
- Manages user access to network, applications, and related integration partners and adheres to corporate security policies
- Adheres to corporate Vendor Management and Change Management Policies
- Assists with user training
- Regularly interact with peer banks to nurture beneficial relationships where common knowledge and experience can be leveraged for our benefit
- Other duties as assigned
- Responsible for learning, understanding and practicing required fraud prevention practice, BSA and OFAC compliance requirements
- Ensure that UCMS adheres to all applicable federal and state regulations
- Maintain confidentiality of all customer files & associated information
- Assist examiners and auditors by providing required documentation
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UCMS Marketing Coordinator - Greenville, United States - United Community Bank
Description
Job Title: UCMS Marketing CoordinatorReports To: President of United Community Mortgage Services
Direct Reports: None
Salary Grade: 7
SUMMARY
The Marketing Coordinator will serve as the primary contact between the Residential Mortgage Line of Business CRM package (Total Expert), the banks Segment Marketing Director, and the line. The Marketing Coordinator will have full responsibility of support, development, and integration of our marketing solutions. This position would interact directly with various business units across the company to insure that our marketing strategy is adequately meeting their goals and objectives. In addition, the role will support the Mortgage President with administrative tasks in an executive administrator fashion.
EDUCATION AND EXPERIENCE REQUIREMENTS
This position does not manage employees.
WORK ENVIRONMENT
Office location Greenville, SC
POSITION TYPE
This is a full-time position that requires schedule flexibility to work evenings and weekends as needed.
TRAVEL
This position requires up to 5% travel.
OTHER
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
