Marketing & Business Development Specialist - Corporate & Finance Practice Groups - Washington, United States - Hogan Lovells

Description

Keen to become part of a truly global, collaborative team of professionals? Your journey begins here.

Hogan Lovells is a leading global law firm with over 2,600 lawyers across 22 countries providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world. In 2023, Hogan Lovells received the top ranking among 100 firms ranked in Law360's Pulse Leaderboard based on a combination of factors, including legal work, reputation within the legal sphere, and dedication towards ethical and socially responsible practices while in 2022, the firm was recognized by Acritas in the Global Elite Law Firm Brand Index as one of the Top 10 strongest legal brands in the United States.

The Hogan Lovells Corporate & Finance (C&F) Marketing and Business Development (M&BD) group is looking for an experienced and enthusiastic candidate to join as a Specialist in our Washington, D.C. office, primarily supporting the firm's U.S. Securities Regulation and Corporate Governance practices (currently ranked as Band 1 by Chambers USA and Tier 1 by Legal 500 US) along with our Debt Capital Markets, Derivatives, Equity Capital Markets, Securitizations, Trustee Advisory, and other C&F practice areas.

The ideal candidate should have prior experience in working in a fast-paced and high-performance environment. The position will support, plan, and execute the high-profile, business-critical marketing and business development activities of the C&F practice group by working directly with key internal stakeholders and business development colleagues across the globe, including: pitching and credentials; client targeting and cross-selling; client/sector and competitor analysis; profile raising and marketing campaigns, including communications such as directory submissions; digital content; BD evaluation and reporting.

JOB DESCRIPTION

Specific responsibilities and tasks will include:

PITCHES & CREDENTIALS

• Assist with the coordination (to include development and editing) of responses to Requests for Proposals (RFPs), pitch responses, credentials statements, lawyer biographies, and other marketing collateral, ensuring best practice methodology is applied. Familiarity with MS Word and PowerPoint is essential, with experience in Adobe InDesign highly desirable.
• Prepare input to firmwide pitches and collaborate with colleagues in other offices to the extent U.S.-based C&F and Capital Markets input is required.
• Deliver and produce background research, strategy, client briefings, and competitor analysis documents in preparation for pitches and other client meetings.
• Issue Pitch Alerts and provide input to the firm-wide pitch management system.
• Provide C&F practice area and C&F clients-related input into broader firm initiatives or requests from members of the wider, non-C&F M&BD team.

KNOWLEDGE MANAGEMENT & RESEARCH

• Create and maintain key M&BD resources, including on the global intranet, external website ), master practice credentials documents, brochures, practice group descriptions, and practice and industry specific lawyer biographies.
• Update and maintain the internal deals database.
• Produce internal communications including electronic newsletters.
• Encourage full and effective use of the firm's CRM database (InterAction)
• Research and draft business summaries and client dossiers on specific client targets using 10-Ks and the firm's research tools to aid in the development of marketing programs and pitch strategy.
• Read industry, legal, and business publications to remain aware of trends that may impact the practice and to identify promotional opportunities.

PROFILE RAISING & MARKETING CAMPAIGNS

• Lead, coordinate, and execute on client events, seminars, programs, and sponsorships, including preparing targeted mailing lists; creating and distributing invitations; overseeing internal / external advertising; developing PowerPoint presentations, seminar materials, and handouts; liaising with other internal stakeholders including the events, IT, AV, and other various internal teams for planning purposes; working at, or attending, the event (whether live or virtual); measuring return on investment; and ensuring participant follow-up.
• Contribute to the drafting, review, collation, and updating of practice area entries in legal directories (e.g. Chambers USA and Legal 500 US), award submissions, and league tables.
• Liaise with the firm's design agency using their online portal to create various internal and external facing marketing materials and collateral.
• Prepare the production and uploading of client alerts and thought leadership on our HL Engage platform, liaising with the authors, the Engage team, and other internal stakeholders.
• Collaborate with the C&F M&BD team and central PR team on effective profile-raising plans and campaigns for the practice, working collaboratively with the firm's industry sector groups.
• Assist the C&F M&BD team in the creation and distribution of thought leadership campaigns (such as client alerts, industry outlooks or practice guides), through careful project management, content production, and promotion via mass mailings, digital media posting, and internal newsletters and alerts.
• Support on other strategic business development and promotional initiatives and monitoring return on investment as needed.

INTERNAL MARKETING & INFRASTRUCTURE MAINTENANCE

• Support the C&F Leadership team and M&BD team with meeting planning and logistics support, including preparation of internal reports.
• Contribute to building quality data resources that enable more efficient marketing by regularly inputting relevant data (matters, pitches, contact lists) to firm systems.
• Manage and execute any other tasks that may reasonably be required.
• Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location, and services.

QUALIFICATIONS

• Bachelor's degree required, with a focus in marketing, communications, or business preferred or equivalent combination of education and work experience.
• Four (4)+ years of relevant experience preferred, ideally in a legal or professional services industry.
• Strong organizational and project management skills, including the ability to plan ahead and prioritize conflicting demands to meet deadlines for the team.
• Good written and verbal communication skills, with an excellent eye for detail and the ability to write compelling propositions.
• Ability to create a positive impact with colleagues, peers, partners, and clients and to demonstrate diplomacy, listening, and influencing skills.
• Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
• Experience working independently, as well as within cross-functional teams, in a collaborative, professional environment.
• Enthusiasm and dedication to the development of a professional services marketing and business development career.
• Demonstrates consistent excellent service delivery to internal clients.
• Strong proficiency in Microsoft Word and PowerPoint is essential.
• Experience with Adobe InDesign is highly desirable.

HOURS

Core hours are Monday through Friday, 9:00 a.m. to 6:00 p.m., with the expectation to work outside regular work hours as needed.

This job description sets forth the authorities and responsibilities of this position and may be changed from time to time as shall be determined.

Hogan Lovells is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, age, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information or protected Veteran status.