- Conduct market analyses determining our corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market
- Present the firm's competitive positioning in the market by conducting research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables
- Conduct business intelligence analysis and become well educated on regional clients and prospective clients by analyzing financial, experience, marketing client engagement and competitor representation data
- Serve as the marketing subject matter expert for the market
- Establish a replicable approach to targeting new business for the regional general corporate and ECVC practice, inclusive of working with our competitive intelligence team on setting criteria, providing research, analyzing data and relationships, and recommending targets and then project managing next steps with involved lawyers, and reporting on results
- Develop and execute cross-selling strategies, including collaborating with relevant global practice or regional marketing and business development teams in other regions
- For opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events, etc.)
- Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the market
- Proactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings, reports, analysis, and progress monitoring
- Work with regional business development team members to identify and develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals
- Develop event strategy for the market based on market and competitive analyses and in support of business plan goals
- Provide support for seminars, sponsorships, and other events in the market
- Track, measure, analyze, and report on the success of activities with key stakeholders
- Collaborate with PR team to advance the profile-raising efforts in the market
- Partner with marketing colleagues to facilitate the completion of regional surveys, specific lawyer and practice awards and accolades
- Support integration of lateral lawyers into general corporate or ECVC practices within the market
- Maintain a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals
- Coordinate closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities
- All other duties as assigned or required
- Ability to work extended and/or weekend hours, as required
- Ability to travel, as required
- 5+ years marketing-related experience
- Bachelor's degree in marketing or related field
- Experience working in a law firm or other professional services organization
- Ability to operate effectively within a matrixed work environment
- Strong project management skills and follow-through ability
- Demonstrate great initiative and the ability to work independently
- Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
- Team oriented with excellent interpersonal and collaborative skills
- Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneys
-
Marketing Manager
1 day ago
Sprezzatura Management Consulting, LLC Washington, United StatesJob Description · Job Description Salary: · Marketing Manager – Federal Contractor, Veterans Administration Support · Department of Veterans Affairs (Contingent Position) · Position Description: · Sprezzatura Management Consulting LLC is seeking a results-driven Marketing Manage ...
-
Manager, Marketing
2 weeks ago
Personal Care Products Council Washington, United StatesMarketing Manager · Personal Care Products Council · Position Overview · Develop and implement marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve goals for participation, attendance, and ...
-
Marketing Manager
1 day ago
Riggs Washington DC Washington, United StatesRiggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasser ...
-
Marketing Manager
3 weeks ago
Certified Financial Planner Board of Standards, Inc. Washington, United StatesUnder general supervision, the Marketing Manager will help grow the number of CFP professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degree program. Reporting to the Director o ...
-
Marketing Manager
3 weeks ago
Remote Work Digital Limited Washington, United StatesWe are looking for a dynamic Marketing Manager with exceptional writing and social media skills to join our team. This role will focus on executing marketing strategies rather than formulating them, making it a hands-on position. The Marketing Manager will play a vital role in se ...
-
Marketing Manager
1 week ago
Price Benowitz LLP Washington, United StatesJob Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be · responsible · for executing · the Law Firm's · marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manage ...
-
Marketing Manager
3 weeks ago
AARP Washington, United StatesOverview · AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available b ...
-
Marketing Manager
4 weeks ago
American Chemical Society Washington, United StatesMarketing Manager - Journals, Portfolios, Related Products · Date: · Apr 16, 2024 · Location: · Washington, DC, US, 20036 · Company: · American Chemical Society · Position Summary · The Marketing Manager - Journals, Portfolios & Related Products is responsible for developin ...
-
Marketing Manager
4 weeks ago
Price Benowitz LLP Washington, United StatesJob Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manager position ...
-
Marketing Manager
1 day ago
CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Washington, United StatesJob Description · Job Description · Under general supervision, the Marketing Manager will help grow the number of CFP professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degre ...
-
Marketing Manager
1 day ago
LORE Group Washington, United StatesRiggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasser ...
-
Marketing Manager
1 week ago
BakerHostetler Washington, United StatesOur · BD & · Marketing · department has an excellent hybrid opportunity for a · Marketing Manager · for the · Digital Assets and Data Management (DADM) · practice group.This is an exempt position that reports to the Senior Business Development & Marketing Manager for DADM. ...
-
Manager, Marketing
3 weeks ago
Heart Rhythm Society Washington, United StatesManager, Marketing & Communications (Programs/Products) · Organizational Overview · The Heart Rhythm Society (HRS) is committed to helping end heart rhythm disorders and saving lives. HRS is the international leader in science, education and advocacy for cardiac arrhythmia prof ...
-
Digital Marketing Manager
3 weeks ago
McKinley Marketing Partners Washington, United StatesMcKinley Marketing Partner's client is looking for a digital marketing manager to join their team. The manager will support full-funnel marketing to drive mid-funnel engagement through to membership. This person will support multi-channel marketing strategies highlighting the com ...
-
marketing manager
1 day ago
Toy Investments Inc Washington, United StatesJob Description · Job Description Description: Do you have direct experience marketing for a B2B business? Are you a confident, proactive self starter? Are you highly skilled in email marketing and social media management? Do you have exceptional organization skills? Have you be ...
-
Marketing Manager
23 hours ago
Haleon Washington, United StatesHello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren ...
-
manager, marketing
1 week ago
AEG Washington, United StatesIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. · Background: · Every professional sports team plays an important role in the civic fabric of its community. ...
-
Nonprofit Marketing Manager
5 days ago
The Choice, Inc. Washington, United StatesThe Choice, Inc. is conducting a dynamic search for an Email Marketing Manager on behalf of our client, a leading national public health nonprofit. This organization excels in healthcare screening services, preventative education, and financial assistance for treatments, and is c ...
-
Search Marketing Manager
1 week ago
Manifest Washington, United StatesAt Manifest, we create rich content experiences that drive brand transformation. We are a proudly independent, full-service agency with a 40-year history of innovation in the content discipline. Our team has been honored numerous times as Content Agency of the year, we've won an ...
-
Market Manager
1 day ago
Bird Rides, Inc Washington, United StatesBird's cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option ...
Practice Group Marketing Manager - Washington, United States - Cooley
Description
Practice Group Marketing Manager (Regional Corporate)
Cooley is seeking a Practice Group Marketing Manager to join the Marketing team.
Position summary: The Practice Group Marketing Manager, Regional Corporate & Emerging Companies/Venture Capital ("ECVC") is responsible for market analyses, client development and strategic business planning for their assigned market. Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:
Market analyses and client development
Client targeting and new business development
Strategic business planning and reporting
Profile raising, marketing campaigns and events
Skills and experience:
Required:
Preferred:
Competencies:
Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
The expected annual pay range for this position is $125,000 - $170,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.