Jobs

    Digital Marketing Manager - Washington, United States - McKinley Marketing Partners

    McKinley Marketing Partners
    McKinley Marketing Partners Washington, United States

    1 week ago

    Default job background
    Human Resources
    Description

    McKinley Marketing Partner's client is looking for a digital marketing manager to join their team. The manager will support full-funnel marketing to drive mid-funnel engagement through to membership. This person will support multi-channel marketing strategies highlighting the company's offerings, including products and programs.

    This is a long-term W2 contract. Candidates must be local to the D.C. metro area. Candidates should be able to come into the office once a month and as needed. All McKinley roles include a competitive benefits package.

    Responsibilities

    • Develop and implement multi-channel marketing strategies for products and programs
    • Support the direction for copywriting and graphic design work
    • Plan and execute digital marketing initiatives, including sweepstakes and mobile campaigns
    • Develop SOWs and manage the procurement process to secure approval
    • Manage relationships with third-party vendors
    • Direct graphic design for marketing programs and promotions
    • Write marketing copy for both owned and paid media and create CTAs
    • Track campaign performance and provide actionable recommendations during presentations and weekly reporting meetings

    Requirements

    • Bachelor's degree or equivalent education
    • At least two years experience with digital program and product marketing, specifically with Mobile and/or Games, at an agency or medium/large-sized organization
    • Strong copywriting skills, including an ability to create effective CTAs
    • Experience developing SOWs and managing the procurement process to secure approvals
    • Strong performance analysis skills and ability to create recommendations based on those insights
    • Experience with Adobe platforms preferred
    • Proficiency with CMS platforms such as AEM, WordPress, or Drupal
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