Practice Group Marketing Coordinator - Washington, United States - Cooley LLP

Description

Cooley is seeking a Practice Group Marketing Coordinator to join the Marketing & Business Development team.

Position summary: Under the supervision of the Practice Group Marketing Manager, the Practice Group Marketing Coordinator will work closely with firm attorneys and other marketing team members to support all business development and marketing activities for designated practice groups, sectors and/or geographic markets. The primary goal is to drive revenue through the support of new business opportunities and client expansion programs, including pitches and proposals, events and sponsorships, sales pipeline management, key client initiatives and business development coaching and training. This position is responsible for working with attorneys to respond to marketing and business development requests in a manner consistent with the firm's overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Business development:

• Serve as resource for business development/sales support for attorneys in designated office/practice groups
• Work with the marketing managers, Director of Marketing, Practice Group Marketing Manager, and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, pipeline management and market development
• Assist with responses to RFPs/RFIs, pitches and proposals
• Coordinate and participate in business development training sessions
• Help identify and evaluate new business opportunities and targets, which includes identifying trends in the marketplace, supporting key targeting initiatives, conducting business research and relationship searches, collecting key target account data, and participating on client-specific target teams
• Support targeting initiatives consistent with overall practice group and firm strategy
• Assist with assessing, analyzing, targeting and initiating efforts to cultivate new clients for the firm and expand Cooley's cross-selling opportunities (between practice groups and among our various offices)

Programs and visibility initiatives:

• Collaborate with practice group partners and marketing colleagues to execute hosted events, client receptions and alumni programs
• Help manage business sponsorships and activities tied to industry and business organizations in which the designated practice group is active
• Help champion firm branding and related standards on creative services projects
• Help provide input and recommendations on local marketing programs and budget as related to the designated practice group
• Identify and support networking, speaking, media opportunities for designated practice group attorneys that support practice group business plans

Knowledge management:

• Track and report on designated practice group activities, status and teams
• Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)
• Steer data using the appropriate firm technologies and services, including external research databases (CRM (Salesforce), SCORE, Intranet, Library Services, Pitchbook, CapitalIQ, IPO Vital Signs, Deal Point Data, etc.)
• Promote exposure to practice group and individual attorneys internally
• Support deal tracking and reporting efforts for the practice
• Assist with lateral attorney orientation and onboarding process

Operations:

• Support research projects for strategic market opportunities
• Assist attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
• Work cooperatively with staff and managers at the local office to advance both marketing and general administrative goals and projects
• Role model the use of the CRM tool in managing the sales pipeline and for practice group business development
• All other duties as assigned or required

Skills and experience:

Required:

• Available to work overtime, as required
• 2+ years in law firm or professional office setting with 1+ directly applicable marketing experience

Preferred:

• Bachelor's Degree in business, communication, marketing, or related field
• Minimum 1 year of business development experience or sales experience
• Experience in a law firm or professional services environment, with a working knowledge of professional services industries
• Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline management

Competencies:

• Proactive self-starter who is able to work in a demanding, project-based environment
• Ability to work with little direct supervision, in a highly collaborative environment
• Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results. Ability to consistently meet deadlines
• Assertive, but flexible as to style; must be able to effectively handle stressful situations and interact with various personalities and communication styles at all levels in the firm
• Strong analytic and research skills
• Ability to master the use of complex marketing systems and to train others on these systems.
• Strong ability to function well as a team member and facilitator
• Exhibit intellectual curiosity and genuine enthusiasm for law firm marketing activities and goals
• Excellent communication skills both written and verbal
• Ability to develop professional relationships with department members, attorneys and firm staff
• Must be reliable and punctual

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected hourly pay range for this position is $ $43.50. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.