- Turn customer insights into product marketing strategy: speaking to customers is very important to us - we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting surveys, customer interviews, and more.
- Create and execute on go-to-market plans: you'll own a roadmap for product adoption and initiatives to ensure the best possible customer experience.
- Launching new products & features: as part of a high growth startup, you'll have the opportunity to drive the launch & adoption of multiple new products and features.
- Own end-to-end marketing campaigns: you'll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics.
- 10+ years of experience in product marketing. B2C and people management experience is required, preferably in a fintech or subscription business.
- Proven leader able to guide, influence and motivate teams and organizations with a track record of driving towards measurable goals and outcomes.
- You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Able to be the voice of the customer as we build our products and collaborate with product management on GTM and serving customer needs. Our products and company will be successful if we make sure we're helping our customers first and foremost.
- Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.
- Superb cross-functional collaboration and project management skills. From Day 1, you'll need to align stakeholders across multiple teams and your own team - many of which may have competing priorities.
- Outstanding written and verbal communication skills. Tell a coherent and clear product story to customers, iterate through testing and interviews to find what lands best, and constantly improve messaging and positioning.
- You sweat and pay attention to the details - small and big, alike.
- A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.
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Director of Product Marketing - San Francisco, United States - Kikoff Inc
Description
We're looking for a Director of Product Marketing who can help us continue to grow as the #1 credit-building app. Kikoff financial products have already helped hundreds of thousands of customers improve their credit scores; and with your help we can improve the financial lives of millions more.
Product Marketing at Kikoff means you will be directly responsible for the adoption and customer experience of our products. You'll be rolling up your sleeves and talking to customers, analyzing data, and whiteboarding to come up with the best strategies. This is a highly collaborative and cross-functional role, you'll partner closely with many teams: product, design, engineering, customer support - and more
What you can expect in this role:
Kikoff is a personal finance platform designed to help millions of underserved Americans achieve financial wellness. Our mission is to provide refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals. We design financial products that simplify credit building so our users can reach their financial goals. Kikoff is a Series B company and has raised over $42 million in total funding. Investors include Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry. Kikoff was founded in 2019 and is headquartered in San Francisco with an office in Reno.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley's top VCs. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
US salary range for this full-time position consists of base + equity + benefits
Our salary ranges are determined by role and experience:
$170k - $210k base + equity
Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee
Stock Options
Generous unlimited vacation policy to help you recharge
Regular team building events to help you get to know the Kikoff team and soo much more Our last virtual cooking event had everyone's mouth on fire, but cooled down by home-mixed cocktails.
Visa sponsorship available: Kikoff is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.
Equal Employment Opportunity Statement:
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Please reference the following information for more
If you need reasonable accommodation for a job opening please connect with us at and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, Kikoff will consider for employment qualified applicants with arrest and conviction records.
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