- Develops and execute marketing strategies to drive engagement and repeat business including direct mail, email, SMS and loyalty program activities.
- Develops, leads and executes all aspects of loyalty marketing campaigns, from creative brief through deployment.
- Owns strategy and execution of annual Smart Sleeper Appreciation event designed to drive incremental engagement, advocacy and sales with repeat customers.
- Provides direction and feedback to creative, production and other internal partners.
- Ensures marketing messages are conveyed clearly and align to overall marketing objective.
- Manages creative strategy and development of our direct mail program for smart sleepers.
- Champions continuous advancement of our loyalty program features and capabilities in collaboration with agency and business partners.
- Works cross-functionally to provide a successful customer experience (Marketing, Product, IT, Customer Service, Insights and Order Management).
- Engages with CRM analytics team to monitor and analyze performance trends to provide actionable recommendations to deliver continuous improvements of our loyalty and direct mail programs.
- Partners closely with web and IT teams to optimize and advance loyalty program.
- Communicates effectively marketing strategy and plans across organization from executive level to working teams.
- Owns relationship with loyalty program vendor and other vendor partnerships related to advancing our loyalty and smart sleeper program capabilities.
- Provides reporting of key performance indicators and other ad hoc reporting, using Siebel Insights, PL/SQL and SAS.
- Responsive for customer data maintenance as well as customer data troubleshooting and escalations.
- 5+ years' experience in marketing, marketing planning is required. Customer loyalty, customer rewards programs, customer engagement or referral marketing experience is highly desired
- BS/BA Required, Advertising/Marketing or related field preferred
- Experience with lifecycle marketing and the value created through differentiated reward offerings
- Advanced Proficiency with Microsoft Office Applications (i.e. Excel, Word, Outlook)
- Application experience in Siebel CRM and SAS a plus
- Must be able to work autonomously, be a self-starter, proactive and flexible
- Lead and drive new projects from inception to launch and the ability to manage projects through ambiguity
- Able to prioritize tasks, meet deadlines, and work independently in a fast-paced environment
- Curious and enthusiastic with high attention to detail and strong follow through
- Analytical and creative thinker with exceptional problem-solving skills
- Excellent written and verbal communication skills. Strong interpersonal skills and ability to influence all levels of management. Solid organizational and time-management skills
- Hybrid work environment providing the flexibility and balance of a blend of remote work and onsite collaboration in office at Sleep Number's corporate Headquarters in Minneapolis, Minnesota
- Possibility for infrequent travel
- Sleep - Our 360 smart bed for team members, and discounts on our innovations and sleep solutions for yourself and friends and family throughout the year.
- Physical - Wide range of wellbeing resources and services through our medical plans to improve your physical health.
- Emotional - Access to mental health resources, caregiving support, paid time off and parental leave to support your emotional wellbeing. Work for your day flexibility, available for select corporate roles.
- Financial - Competitive base and variable pay programs, ability to save for the future through a matched 401(k) plan and financial support to recover from an illness or injury.
- Community - Paid time off for volunteering and connections to our communities through our Diversity, Equity & Inclusion initiatives, and support for charitable causes.
- Career - Opportunities for career development and continuous learning, including a tuition reimbursement program.
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Senior Marketing Planner, Loyalty and Repeat Customer Strategy - Minneapolis, United States - Sleep Number Corporation
Description
Company OverviewSleep Number team members are part of a passionate, purpose-driven culture that supports improving the health and wellbeing of society through higher quality sleep. We are not just focused on our customers, however; being employed by Sleep Number means your personal wellbeing is important, too. As we continue to grow, we are looking for team members who will bring their unique personalities, backgrounds, and skills to work. Whether you are entering, returning, or experienced in the workforce, we have a place for you.
In our 35+ years in the industry we have improved over 14 million lives, and we are just getting started. With 5,000+ team members nationwide supporting work disciplines from technology to manufacturing, retail stores to field services technicians, corporate teams to customer service, we are a sleep innovation leader because of our team members. Now is a great time to join us as we invest further in our people and sleep innovation. #TeamSleepNumber
Position Purpose:
The Senior Marketing Planner, Loyalty and Smart Sleeper Strategy understands the overarching strategic marketing vision and is responsible for the development and execution of the overall loyalty marketing strategy, as well as executing strategies to drive repeat customer engagement, referrals and sales within our Smart Sleeper community. The Senior Planner, Loyalty and Smart Sleep is responsible for developing and deepening our customer relationship via our loyalty program, optimizing our loyalty communication touchpoints to drive engagement and maximizing our marketing strategies, including our direct mail program, to drive repeat and referral sales.
As a Senior Planner, you will work cross functionally in collaboration with sales operations, data analytics and product development to oversee and execute on strategy as well as work with Sleep Number's inhouse creative team to bring the vision to life.
Primary Responsibilities:
Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.
Wellbeing
Our company's purpose is to improve the health and wellbeing of society.
Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.
By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.
Examples of how we invest in your wellbeing:
Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor's Occupational Health & Safety Administration (OSHA), and state/local laws.
EEO Statement
Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.
Americans with Disabilities Act (ADA)
It is Sleep Number's policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.
