- Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
- Act as a thought-leader and change-agent across all aspects of marketing.
- Develop high level marketing and brand strategy that aligns with strategic pillars.
- Manage the strategy and creation of all branding, website content, public relations, social media and marketing campaigns.
- Define, gain consensus for and implement measurable strategies that will drive revenue and increase awareness
- Develop a marketing plan that reaches target segments quickly and effectively.
- Use analytics, market research, communication, advertising, public relations and digital marketing to generate profitable leads.
- Refine and optimize marketing campaigns continuously.
- Lead all marketing projects, including launches, collateral, customer communications, online campaigns and multimedia.
- Responsible for creating and executing data driven marketing tests to optimize campaigns and multimedia.
- Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
- Bachelor's Degree required; Master's Degree with specialization in Marketing preferred.
- Director or Executive level experience in the casino industry required.
- 10+ years' expanding marketing leadership roles.
- Exceptional track record developing and implementing marketing strategies that have consistently driven revenue growth.
- Ability and desire to use data and metrics to make strategic growth decisions.
- Ability to effectively align marketing efforts with Graton Resort & Casino's goals and objectives.
- Dynamic, high energy executive with proven ability to build and engage best-in-class marketing teams; act as a mentor, player, and a coach to all Team Members.
- Extensive experience in Digital Marketing (SEO, SEM, Display, Social Media) and deploying/leveraging marketing automation tools.
- Experience-based mastery of contemporary marketing practices and a demonstrated understanding of market development strategies, customer decision-making processes, and brand management, with an ability to successfully build brand recognition and market awareness while driving a high volume of leads to the business.
- Managerial and executive presence to persuade
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Chief Marketing Officer - Rohnert Park, United States - Graton Resort & Casino
Description
The Chief Marketing Officer will be responsible for leading the company's efforts related to marketing strategies and execution, and all aspects of brand initiatives. This position oversees at a high level the successful creation, development, and execution of all marketing efforts, while leading a diverse team of marketing professionals. This includes, but is not limited to: advertising, direct mail, promotions, digital marketing, events and entertainment.
Essential Functions:
Required Qualifications:
