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CRM & Marketing Automation Manager - Dallas, United States - The Cake Company
Description
Role: CRM & Marketing Automation Manager
Job Type: Full-time, direct hire
Rate: $100,000 - $140,000 DOE
Start Date: Interviewing now
Location: Dallas, TX - onsite with WFH Friday's
Our healthcare client needs a CRM & Marketing Automation Manager to join their team for a full-time, direct hire role.
In this exciting opportunity the CRM & Marketing Automation Manager will be responsible for the development and implementation of a digital-first, customer relationship marketing strategy across multiple platforms including email and marketing automation systems, SMS/notifications, CDP, and CRM.
Responsibilities:
The CRM & Marketing Automation Manager's key responsibilities will include:
Design and implement unique, customized digital experiences using CDP and CRM resources
Design, launch, and track online campaigns tailored to markets and personas
Develop service line campaigns and marketing assets such as landing pages, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites
Ensure seamless, multi-channel user experience and tracking between marketing assets and web properties
Execute, track and report on campaign performance while consistently optimizing conversion rates and ROI
Supervise CRM/MA department overall processes and daily workflow, including managing project workload and monitoring deadlines
Partner with cross-functional teams to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns
Skills/Qualifications:
The ideal CRM & Marketing Automation Manager has:
BA Degree and 5+ years of experience, with 3+ years in a leadership role
Expertise in acquisition and retention marketing, marketing campaign execution, segmentation and building nurture campaigns
Demonstrated competency with MS Dynamics 365 required, Salesforce a plus
Comfortable with ambiguity and working in a large, diffused, highly matrixed environment
Knowledge of health care rules/regulations pertaining to advertising/marketing is a plus