Director of Marketing - Tallahassee, United States - Florida Chamber of Commerce

Description

Position: Director of Marketing

The Florida Chamber of Commerce is seeking a highly skilled and creative Director of Marketing to join our team. The Director of Marketing will oversee and implement the marketing strategies for assigned initiatives of the Florida Chamber of Commerce. This role requires a creative and strategic thinker with an entrepreneurial spirit and strong verbal and written communication skills. You will be a team leader responsible for clearly communicating and helping to lead the Chamber's vision for Florida, specifically communicating the value to investors and potential investors through our various communication channels and events. This position will work closely with the Vice President of Marketing & Communications and various internal stakeholders to develop and implement impactful marketing strategies that enhance the Chamber's brand and visibility statewide.

Job Duties:

· Develop and implement comprehensive marketing plans and strategies to promote the Florida Chamber brand and its initiatives.

· Collaborate with the Vice President of Marketing, executive team, and other internal teams to develop marketing strategies aligned with achieving company goals and objectives. This involves ongoing communication with key internal and external stakeholders, market research, analyzing consumer trends, and identifying target audiences.

· Manage and assist in creating marketing campaigns across various channels, including print and digital platforms. The Director of Marketing will help lead the strategic planning and budgeting for assigned campaigns.

· Monitoring and analyzing marketing metrics and campaign effectiveness to identify areas for improvement and optimize marketing strategies.

· Design and produce visually appealing marketing graphics for brochures, flyers, social media, banners, websites, and other marketing materials that support brand and initiative promotions, as well as company events.

· Write and edit compelling copy for initiative one-pagers, publications, scripts, presentations, website content, ads, newsletters, e-blasts, press releases, etc.

· Monitor and analyze marketing metrics, such as website traffic, social media engagement, and email engagement, to measure campaign effectiveness and make data-driven decisions.

· Stay updated on industry trends and best practices in marketing, graphic design, social media, SEO, website, and copywriting/editing.

· Manage relationships with external vendors, such as graphic designers, printers, and marketing agencies, where applicable.

· Lead and mentor a team of marketing professionals, providing guidance and support to help achieve company goals.

· Other duties as assigned.

In addition to being trustworthy, integrity-filled, and results-oriented, the ideal candidate will possess:

· Bachelor's degree in marketing, communications, journalism, or a related field.

· Proven experience in marketing required. Extensive knowledge of traditional and digital marketing landscapes, with a minimum of 5-10 years performing generalist duties such as copywriting, editing, graphic design, social media management, general website management, etc.

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools such as Canva.

· A minimum of 2 years of management experience leading a team of marketing professionals.

· Strong written, editing, and verbal communication skills, with the ability to craft compelling messages and effectively engage with diverse audiences. A keen eye for detail and grammar is a must.

· Strong research skills and the ability to gather and synthesize information from various sources.

· Excellent interpersonal skills and the ability to build and maintain relationships with internal and external stakeholders.

· An entrepreneurial spirit with demonstrated expertise in developing and implementing successful marketing strategies and campaigns that drive results.

· A strategic mindset with the ability to think creatively and identify opportunities to enhance the Chamber's brand and reputation.

· Strong organizational and project management abilities, with the capability to multitask and meet tight deadlines in a fast-paced environment.

· Proficiency in using marketing analytics tools to measure and track campaign performance, such as Google Analytics 4.

· Ability to work independently and in a team environment.

· A portfolio of design and written samples demonstrating expertise.

Compensation:

• Competitive total compensation package comprised of base salary with bonus opportunity.

Travel Responsibilities:

· Some travel will be required for scheduled company events and meetings.

Benefits:

• Medical Insurance
• Dental Insurance
• Paid Time off (Holidays, Vacation, Sick Time)
• 401(k)
• 5 hours of PTO per month to volunteer at the non-profit of your choice.
• Life Insurance
• Long-Term Disability (Short-Term Disability also available)
• Flexible Spending Accounts
• Tuition Reimbursement
• Free parking

Company Overview:

The Florida Chamber of Commerce is the leading business advocacy organization with a mission of securing Florida's future. We unite business for good, and we are working to grow Florida from the 15th largest economy in the world to the 10th largest economy by 2030. As we focus on making Florida more competitive, we champion core values of Accountability, Collaboration, Communication, Member & Customer Service, Integrity, Loyalty, Respect, and Success. The Florida Chamber of Commerce has ambitious initiatives and goals in place. The Florida 2030 Blueprint is leading Florida to a diverse and sustainable economy through global competitiveness, prosperity & high-paying jobs, as well as vibrant & resilient communities. The Florida Chamber employs an average of 40 employees. We offer an excellent benefits plan, which includes health, life, paid time off, and a generous 401k plan.

At the Florida Chamber, We Believe:

● In a robust free enterprise system with limited intrusion by government in the marketplace,

● In a high-quality education and workforce development system that will enable all Floridians to compete in the 21st-century global economy,

● In fair and predictable laws and regulations that promote economic development and do not impose unreasonable costs on businesses or their customers,

● In a simple, fair, and globally competitive tax structure,

● In fiscal responsibility, public accountability, and transparency in government,

● In a reliable and sustainable infrastructure to support the health and prosperity of all Floridians,

● In a constructive and positive labor environment in Florida that generates jobs, and

● In a unified and responsible business community that acts in the long-term interest of our state.

The Florida Chamber of Commerce, Inc. is an equal opportunity employer and does not unlawfully discriminate against any applicant or candidate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law. Persons with disabilities are encouraged to apply.

Please send resume to Cindy McCray, HR Director -