Director of Omnichannel Marketing - Tallahassee, United States - Harnham

Description

Director of Omnichannel Marketing
Entertainment | Leisure, Travel & Tourism | Marketing & Advertising
Onsite | Greater Orlando, FL | United States (U.S.)
$155,000 - $175,000 + Bonus + Benefits

A leading, global entertainment company seeks an experienced Director of Omnichannel Marketing to successfully lead B2C campaigns, marketing strategy, and insights generation to meet business growth in the greater Orlando, FL area.

THE ROLE:

As Director of Omnichannel Marketing, you will work cross-functionally and lead development, execution, and management of B2C marketing campaigns and generation of key insights that enable senior leadership, thus driving business growth.

You will be responsible for:
Collecting/cleaning/analyzing marketing data using Excel, Google Analytics, etc.
Designing and executing omnichannel marketing campaigns
Developing dashboards in Tableau; informing internal & external stakeholders on audience targeting strategies
Extracting key insights from analyses and tests, and delivering data-driven recommendations to leadership


YOUR SKILLS:
Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
Familiar with digital data platforms and tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
Well-versed in core advanced analytics data mining and scripting tools such as Python, R, and SQL
Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
Strong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Social)
Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
Comfortable working cross-functionally with/ technical and non-technical teams; presenting to leaders
Strong verbal/written communication, negotiation, and presentation skills across the business
Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred


BENEFITS:
As the Director of Omnichannel Marketing, you can make up to $175,000 base (depending on experience).


HOW TO APPLY:
Please register your interest by submitting your resume to George Little via the apply link on this page.


KEYWORDS:
Marketing Strategy, LiveRamp, The Trade Desk (TTD), MediaOcean, DV360, DoubeVerify, Media Activation, Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, GA 360, GA4, Google Tag Manager (GTM), Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager (DTM), BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, Display, Media Agency, Marketing Science, Advertising Services, ETL, Data Science, Marketing Analytics, Campaign Analytics, Campaign Optimization, Omnichannel Marketing, Entertainment, B2C Marketing

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