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    Director of Marketing - Atlanta, United States - SimplePart

    SimplePart
    SimplePart Atlanta, United States

    Found in: Lensa US 4 C2 - 6 days ago

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    Description
    Infomedia & The role

    Infomedia Ltd (SimplePart's parent company) is a leading global provider of SaaS and DaaS solutions to the automotive industry.

    Headquartered in Australia, Infomedia has been at the forefront of vehicle and customer lifecycle system innovation for more than 30 years.

    We develop online parts selling systems, service quoting and inspection solutions, data analysis, predictive marketing, and eCommerce solutions to help our OEM and Dealer customers grow sales and elevate customer experience.

    Our data-driven software solutions are used each business day by over 250,000 dealership personnel, to manage the vehicle and customer lifecycle – they are produced in more than 40 languages and at work in 186 countries.

    Their powerful search functions and intuitive, user-friendly interface helps boost efficiency, profitability and customer retention for OEM Parts and Service Departments.

    Expectations of the role


    This position will involve leading Infomedia's Marketing team in a truly global setting, utilizing resources located in various regions to provide product marketing and communications support across Infomedia's global markets.


    What you will do:
    Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.

    Collaborate with the product team in Australia, and regional sales teams to execute programs across industry research, product marketing and sales campaigns.

    Provide insights to assist in localizing and creating sales materials used for proposals and product presentations.
    Work with product team in developing competitive insights across various product categories.
    Coordinate attendance at special industry events, projects, and conferences

    Work with the sales team to provide local support for lead generation campaigns, including A/B testing and optimization to drive conversions.

    Provide local market insights to support the execution of digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing.

    Identifying marketing opportunities to grow sales and traffic to our website.
    Provide sales enablement support to Infomedia's data partners in the Americas.
    Obtain customer testimonials and lead NPS satisfaction surveying & customer loyalty initiatives.
    Contribute ideas for Thought Leadership content that is relevant for the Americas market.
    Leadership and coaching of a marketing team located in various regions.
    Strategic GTM planning to support Americas sales activities.
    Performance Tracking and management reporting


    What you will bring:


    To perform this job successfully, you will bring a 'can do' attitude, be willing to operate in a global setting that is fast paced with great opportunities to learn and grow.

    The requirements

    listed below are representative of the knowledge, skill, and/or ability required.

    BA/BS in Marketing, Business, Communications, or equivalent working experience

    Experience working in the automotive industry is ideal - must exhibit a clear understanding of the latest automotive aftersales industry marketing trends.

    At least 10 years or more of related professional marketing experience
    Experience in leading a multi-functional marketing team (end to end)

    A solid understanding of 'integrated marketing' strategies - you will be responsible for identifying new opportunities to promote and market our products/services to the target audience.

    Excellent ability to communicate in a clear and concise manner verbally and in written form.
    Ability to convey technical concepts to non-technical audiences.
    Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms
    Research and analytical skills
    An understanding of digital marketing tools and tactics

    Prior experience in a high-growth technology company servicing complex industrial customers is essential. A proven record of accomplishment of sales and retention in multi-national

    industrial accounts with experience in personally developing top line sales in the millions on an annual basis.

    Record of accomplishment of implementing market development plans within multi-national accounts which at least meet, but preferably exceed business goals.

    Why choose us?


    Put simply, we are a business who are a global leader in our industry on the cusp of a period ofgrowth, innovation and evolution and we have no plans to slow down anytime soon.

    We


    develop innovatively crafted, data driven cloud software solutions for some of the best and most well-known automotive brands across the globe.

    The day-to-day varied work coupled

    with our relaxed, informal, yet high performing environment are the key things that makes our team happy.

    Culture And Benefits

    Here at Infomedia we take our team members and our service very seriously.

    We live by our core values of:
    Accelerating Performance, Driving Innovation & Service, Navigating Global, Steering Locals and Having Fun in the Fast Lane. We work hard but we play hard too.

    We offer a robust benefits package including paid parental leave, flexible working arrangements, health benefits, growth and career development and recognition.

    About Infomedia


    Infomedia offers its Microcat EPC, Superservice Quoting software, Data & Analytics, and various Data Services as 'turn-key' solutions to our OEM customers and their dealership networks.

    30 years industry experience
    Established global operations throughout 186 countries in 34 languages.
    Our software is used by over 220,000 automotive industry professionals around the world.

    Infomedia is an equal opportunity employer and welcomes all qualified applicants.

    Infomedia does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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