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    Marketing Director - Atlanta, United States - Galerie Living

    Galerie Living
    Galerie Living Atlanta, United States

    4 days ago

    Default job background
    Description
    At Galerie Living we're proud of the brand and services we provide to our valued residents. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding.

    This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis.

    Essential Functions ...
    Oversee and grow the marketing department by identifying new opportunities
    Identify short- and long-term resource needs, including working with accounting on the development and management of annual marketing budget, profit-and-loss projections, and expenditures
    Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and translate results into actionable insights for marketing team and senior leadership
    Lead development of marketing strategy by working closely with marketing team, senior leadership, communities, and vendors
    Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
    Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs
    Analyzes target market information to identify and recommend effective marketing approaches
    Understanding of SEO including the development, monthly reporting, research, management, and maintenance
    This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

    Education and Experience:
    Bachelor's degree in marketing, advertising, communications, or a related field is required and/or expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from 5+ years of hands-on experience in the industry and in the marketing field
    Marketing in the Senior Living space is a plus

    Qualifications

    This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis

    Bachelor's degree in marketing, advertising, communications, or a related field is required and/or expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from 5+ years of hands-on experience in the industry and in the marketing field

    Responsibilities

    Oversee and grow the marketing department by identifying new opportunities

    Identify short- and long-term resource needs, including working with accounting on the development and management of annual marketing budget, profit-and-loss projections, and expenditures

    Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and translate results into actionable insights for marketing team and senior leadership

    Lead development of marketing strategy by working closely with marketing team, senior leadership, communities, and vendors

    Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

    Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs

    Analyzes target market information to identify and recommend effective marketing approaches

    Understanding of SEO including the development, monthly reporting, research, management, and maintenance

    An associate should perform all duties as assigned by his/her supervisor
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