- Develop and implement innovative marketing plans and campaigns to attract top talent in a competitive landscape, promoting BetMGM's unique value proposition and culture
- Create engaging and compelling recruitment content, including job postings, social media campaigns, email newsletters, blogs, videos, e-brochures, and other multi-media formats to improve employer brand awareness and generate awareness of BetMGM's career opportunities
- Utilize various marketing channels, platforms, and tools to reach & engage target candidates (job boards, talent databases, forums & online communities, live and virtual events, partnered organizations, etc.); end-to-end event management
- Conduct market research and competitor analysis to identify trends, best practices, and opportunities for innovation in recruitment marketing; disseminate market intelligence & reporting to leadership and talent acquisition team
- Optimize and manage company careers page & review site pages (Glassdoor, LinkedIn, Comparably, etc.)
- Recommend new and alternate ways to leverage our employees, culture, awards and career advancement opportunities to expand our talent community; manage employer award submissions
- Develop and nurture passive candidates and talent pools through strategic campaigns and targeted messaging
- Develop and maintain candidate & hiring team communication templates (from job posting to onboarding); advise & coach Recruiters on best practices to improve sourcing effectiveness
- Collaborate with cross-functional teams, including HR, talent acquisition, internal communications, and marketing to align recruitment marketing efforts with overall branding and marketing initiatives
- Stay up to date with recruitment marketing trends, digital tools, and recruitment best practices, incorporating approaches to continuously improve recruitment marketing outcomes
- Other duties as assigned
- Must be able to stand or sit and operate computers and other technological devices for extended periods of time
- Proven experience in recruitment marketing or employer branding, preferably in a fast-paced and innovative industry
- Strong knowledge of marketing principles, digital marketing channels, content creation, and social media platforms
- Experience and comfort working with talent acquisition platforms such as Glassdoor, LinkedIn, and other job boards plus a variety of marketing tools including email and social media marketing platforms, content management systems, video editing tools, and analytics platforms
- Creativity, strong storytelling, attention to detail, grammar and spelling, and communication skills
- End-to-end campaign and event management; ability to manage multiple projects & stakeholders in a fast-paced, dynamic environment
- Strong analytical and problem-solving, ability to leverage data and metrics to drive informed decisions and continuous improvement
- Knowledge of common recruiting processes and applicable regulations
- Believe in Your Game - Take your shot There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
- Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
- Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
- Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
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Recruitment Marketer - Jersey City, United States - BetMGM
Description
Position:Recruitment Marketer
Location:
Jersey City, NJ
Remote Status: Hybrid
Job Id:
2394
# of Openings:
1
Recruitment Marketer
About Us
We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.
We were recognized as one of Glassdoor's "Best Places to Work".
About the Role
As a key member of the Talent Management function, this role is part of a team responsible for attracting, developing, motivating, and retaining BetMGM's high-performing talent.
As we continue toward our expansion goals, we're looking for someone to drive our employer brand and recruitment marketing efforts. In this position, you'll play a crucial role in attracting and engaging top talent, establishing our company as an employer of choice, and contributing to the growth of our organization.
Responsibilities
Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry even more satisfying. We stay focused on our main goal with the help of these four company pillars:
As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more
Gaming Compliance
Candidate must comply with and support the company's responsible gambling policies, procedures and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.
If you need assistance or accommodation with your application due to a disability, you may contact us at
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.
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Pay Range: $95,120 - $130,790 per year
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