Jobs
>
New York City

    Associate Director Head of Creator and Influencer Strategy - New York, United States - Verizon

    Verizon
    Verizon New York, United States

    3 weeks ago

    Verizon background
    Description

    When you join Verizon

    Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

    The Associate Director, Head of Creator & Influencer Strategy will be responsible for building, developing, and executing an industry-leading creator/influencer approach for Verizon, one of the industry's most prominent marketers. As an experienced expert in the fast-moving creator/influencer space, you'll be a driving force as part of Verizon's marketing transformation, tasked with putting creators at the center of the brand's marketing and content mix, developing long-term creator relationships/partnerships, and demonstrating and evangelizing the effectiveness of our creator program and the business and brand results we're able to deliver.

    We're on the lookout for someone with a proven track record of building and executing holistic, full-funnel creator strategies and activations for major brands with a diversity of objectives, products, and business objectives. This leader is equal parts an expert in the creator/influencer space, a thought leader in the changing dynamics on where this space is going, and a deeply strategic and creative marketer, with a keen ability to bring creators to the center of a brand's integrated marketing campaign.

    This role is a unique opportunity to lead a new discipline transforming a major brand's marketing approach, and will be directly responsible for:

    • Defining Verizon's overall influencer marketing strategy and building the core principles, systems, workflows, and practices to execute industry-leading creator partnerships and campaigns integrated across Verizon's marketing ecosystem.
    • Partnering with Verizon teammates, our influencer agency, and creators themselves to develop breakthrough creative concepts that drive brand and business results.
    • Developing strategy and operations necessary for creator content to fuel Verizon's holistic content ecosystem, powering paid, owned, and ATL channels with engaging creator content.
    • Leading a team of Creator Strategists, developing and executing 100's of influencer marketing campaigns for dedicated Verizon brand and business initiatives informed by campaign goals and target audiences.
    • Collaborating closely and effectively across brand social, marketing activation, media, analytics teams to bring the influencer strategy and individual campaign executions to life as part of larger omnichannel campaigns.
    • Building relationships with cross-functional leaders and ensure regular communication and alignment on influencer/creator marketing efforts.
    • Overseeing relationship with Verizon's influencer agency-of-record to effectively and continuously push breakthrough creative work and innovative strategic initiatives.
    • Developing our approach in partnership with our agencies and internal measurement teams to effectively track, analyze, and report social and influencer KPIs as part of our larger measurement stack - turning data into insights and continually making optimizations that improve performance and efficiency.
    • Allocating time and resources effectively across strategists on your team and our agency partners to maximize ROI across all initiatives, and ensure consistency in execution against our strategic imperatives.
    • Continuously surfacing, educating, and inspiring Verizon's marketing organization with the latest trends, competitive intelligence, and creator perspectives to increase the creator marketing fluency of our entire organization..

    You'll need to have:

    • Bachelors degree or four or more years of work experience.
    • Six or more years relevant work experience.
    • Direct experience in influencer marketing at a creative/creator/social agency, client, platform or talent agency.
    • Experience building a brand's creator/influencer marketing practice from the ground-up, or transforming a nascent creator/influencer marketing practice.

    Even better if you have the following:

    • Bachelor's degree in a related field.
    • Six or more years of experience, consisting of direct experience building and managing influencer and social marketing programs in fast-paced environments for blue-chip brands.
    • Eight or more years of relevant work experience.
    • Strong leadership skills, ability to balance multiple projects in a fast-paced environment, and experience building and managing a team.
    • Expertise in the influencer marketing tech stack and key software to enable brands to efficiently manage and scale an effective influencer practice.
    • Strong knowledge in affiliate marketing and connecting brands with creators to measurably drive sales conversion.
    • Proven track record of managing successful social/digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter).
    • Experience in social media judgment (e.g., knowing what to post and when to post it).
    • Knowledge with optimizing content on specific social media platforms to drive engagement.
    • Ability to craft strategic POVs on industry-related topics in an ever-changing media landscape, and deliver them clearly and concisely.
    • Sound business and professional ethics.
    • Shows confidence in front of an audience; ability to be the 'center of the room'.
    • Ability to accomplish work independently with minimal guidance.

    Where you'll be working

    In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

    Scheduled Weekly Hours

    40

    Equal Employment Opportunity

    We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

    Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $126,000.00 and $234,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
  • HangarFour Creative

    VP, Influencer Strategy

    1 week ago

    HangarFour Creative New York, United States

    Who We Need · Were here because we want someone awesome to join our crew: A seasoned and innovative VP of Influencer who will play a leadership role both within the agency and lead influencer efforts and strategy across a variety of clients. This role will oversee a team of Dire ...

  • Weber Shandwick

    Influencer Strategy Intern

    3 weeks ago

    Weber Shandwick New York, United States

    We're passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Web ...

  • MediaMonks

    Associate Director, Influencer Strategy

    3 weeks ago

    MediaMonks New York, United States

    The Associate Director, Influencer Strategy, will be responsible for developing and leading influencer strategy that authentically reinforces our Client's brand values while connecting with and shaping culture. This person will play a pivotal role in shaping and executing influen ...

  • MediaMonks

    Associate Director, Influencer Strategy

    3 weeks ago

    MediaMonks New York, United States

    The Associate Director, Influencer Strategy, will be responsible for developing and leading influencer strategy that authentically reinforces our Client's brand values while connecting with and shaping culture. This person will play a pivotal role in shaping and executing influen ...

  • Current Global

    Account Director, Influencer Strategy

    4 weeks ago

    Current Global New York, United States

    Current Global is an award-winning global communications agency that puts humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with companies and brands as real and human as they are. · A member of ...

  • beBee Professionals

    Shopify Developer

    2 weeks ago

    beBee Professionals New York City, United States Full time $70,000 - $120,000

    Introduction to beBee: · At beBee, we connect professionals from all sectors by providing a robust platform that fosters networking, collaboration, and professional growth. We are dedicated to creating innovative solutions that not only meet but exceed the needs of our diverse us ...

  • Chantecaille Beauté

    Social Media Integrated Content Senior Manager

    2 weeks ago

    Chantecaille Beauté New York, United States

    Chantecaille's mission is to create luxurious botanical beauty with impact. For the past 25 years, the brand has been at the cutting-edge of some of the industry's most exciting innovations in skincare and cosmetics, creating iconic products that are beloved worldwide. Founded by ...

  • Dose

    Head of Social Media

    1 week ago

    Dose New York, United States

    Position Overview · Welcome to Dose, a forward-thinking and rapidly growing supplement brand. We are seeking a dynamic Head of Social Media and Influencer to spearhead our social and influencer strategy. This role is integral in defining and enhancing our brand's online presence, ...

  • EvolveMKD

    Influencer Marketing

    1 week ago

    EvolveMKD New York, United States

    About The Role · EvolveMKD is looking for a dynamic, energetic, and proactive Influencer Marketing & Social Media specialist to join our Digital team. The SAS/Director will have a creative and goal-oriented mind for all things influencer and social media, a proven track record of ...

  • HangarFour Creative

    Influencer Strategist

    4 days ago

    HangarFour Creative New York, United States

    Who We Need · We're here because we want someone awesome to join our crew: an energetic Influencer Strategist. We're looking for someone who loves to develop smart strategies, amazing ideas, and executes flawlessly. Oh yeah, and loves to have a lot of fun with amazing coworkers · ...

  • HelloFresh

    Manager, Influencer Marketing

    5 days ago

    HelloFresh New York, United States Full time / Standard

    JOB DESCRIPTION You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships org ...

  • Blue Nile

    Performance Marketing Manager

    4 days ago

    Blue Nile New York, United States

    Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers. We prioritize customer experience and extraordinary value while leading the industry in quality, product, and style. · As the Performanc ...

  • coty

    Influencer Marketing Director, Global Calvin Klein

    3 weeks ago

    coty New York, United States

    Director, Global Influencer Marketing · Calvin Klein Fragrances – New York, NY · COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind. · We're looking for a motivated Director of Global Influencer Marketing to support Calvin Klein Fragrances. In t ...

  • Kulfi

    Social Media Coordinator

    3 weeks ago

    Kulfi New York, United States

    We're looking for an innovative marketer who will help drive Kulfi's social marketing strategy and execution across channels. This role will partner closely with the Social & Influencer Marketing Manager and be an integral part of the team. You are creative with a bias for action ...

  • RK Communications

    Account Manager, VIP

    2 weeks ago

    RK Communications New York, United States

    RK Communications is an integrated communications agency connecting brands to consumers. With a team of strategists, media and celebrity experts, we are a holistic agency headquartered in New York. Our client work includes established and emerging brands alike include Hurley, beb ...

  • HangarFour Creative

    Junior Influencer Strategist

    3 days ago

    HangarFour Creative New York, United States

    Who We Need · We're here because we want someone awesome to join our crew: Are you passionate about Influencers? Do you have a knack for building detailed lists of both established macro influencers as well as discovering the next up-and-coming nano or micro account? If so, we ar ...

  • Solomon Page

    Freelance Sourcing/PD Assistant

    2 days ago

    Solomon Page New York, United States

    We are looking for a Freelance Sourcing/PD Assistant for a top fashion company in New York. Support product development and sourcing activities throughout the product lifecycle process. Align product development with seasonal line architecture. Engage with and influence cross fun ...

  • The Sleep Code

    Marketing Communications Manager

    2 weeks ago

    The Sleep Code New York, United States

    About Us · The Sleep Code is a luxury e-commerce destination devoted to sleep and nightly routine. · Today's wellness sites are lacking when it comes to sleep.While some brands address issues around sleep, they aren't comprehensive and the voice they use can be urgent and chiding ...

  • Zenith

    Supervisor, Content

    1 week ago

    Zenith New York, United States Full time

    Job Description · The Supervisor of Content works closely with senior content staff as well as strategy and investment teams to ideate, develop and execute custom campaigns for our clients across platforms. Focused on media partnerships, production, partner integrations as well ...

  • HealthyLine

    Paid Media Manager

    2 weeks ago

    HealthyLine New York, United States

    Job Description: · Join HealthyLine as our Paid Media Manager, specializing in PPC and digital advertising. This role is pivotal in devising, executing, and optimizing state-of-the-art digital campaigns, with a significant focus on Google, Meta and Shopify as an ecommerce platfor ...