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    Supervisor, Content - New York, United States - Zenith

    Zenith
    Zenith New York, United States

    2 weeks ago

    Default job background
    Full time
    Description

    Job Description

    The Supervisor of Content works closely with senior content staff as well as strategy and investment teams to ideate, develop and execute custom campaigns for our clients across platforms. Focused on media partnerships, production, partner integrations as well as influencer marketing, the Supervisor is experienced in content and has ample knowledge across media disciplines. Reports to Director, Content.

    Responsibilities Include:

  • Reports to Director; potential direct report(s)
  • Partner with client team to create and execute customized integrated marketing solutions, driving ROI for the brands based on their specific objectives.
  • Utilize consumer insights to support development of the creative "hook" for each initiative, bringing a unique perspective to the marketplace to build off of – "don't buy what's for sale", "create what's not yet available"
  • Work in partnership with direct supervisor and client teams to support development of content strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities.
  • Clear understanding of the content landscape and digital/social/video/influencer content application from a brand communication and publisher perspective.
  • Collaborate with content creators - networks, producers, digital, influencers and social publishers to create, identify, customize and execute opportunities that deliver on specific client goals across disciplines.
  • Manage all project execution, including integrated sponsorships and content creation across linear, digital, social, influencer, print, event, and emerging and interactive platforms.
  • Collaborate in negotiation strategies by building strong relationships with content publishers and producers
  • Drive the creative and production process with a clear understanding of all aspects of content marketing and production, helping to deliver efficient best in class programs.
  • Understand the content landscape and adopt new media trends from a publisher, producers, audience and category perspective if relevant to clients' objectives and able to deliver quantifiable ROI.
  • Understanding of available content marketing metrics and marketplace trends
  • Marketplace facing – build relationships and understand landscape across content partners
  • Participate in and contribute to the Zenith Content Practice central team and the Publicis Media Content & Innovation practice
  • Assist in driving growth across Gaming, Commerce and DE&I

    • Client Management

  • Build, maintain and grow client relationships, in support of the team
  • Contribute to client presentations and lead management of deliverables and communications primarily as it pertains to content
  • Understand and articulate client category expertise and knowledge of the competitive landscape
  • Leverage strong project management skills and team player mind set to collaborate with partner agencies.

    • Team Management

  • Supervise, direct and review the development and implementation of content campaigns
  • Assist in developing the team into highly respected and trusted professionals by helping to grow their skill-sets and thought-processes through mentorship, evaluation and training
  • Knowledge-sharing with all team members to guarantee that agency solutions, tools, best practices and processes are used and applied for the brands they manage

    • Qualifications

  • Must have experience in integrated marketing, content strategy and execution agency side a plus. Creative production background a plus.
  • 5+ years content marketing/content experience
  • Knowledge of content strategy, brand marketing, production and programming processes across all platforms
  • Creative thinker with strength in digital and social content marketing – knowledge and experience in Influencer marketing a plus
  • Strong project management skills including organization, attention to detail, and ability to multi-task
  • Ability to pivot, self-direct and move projects forward in an independent and focused approach
  • Strong client service skills, flexibility, team player – client focused service mentality
  • Ability to work both independently and as a member of a focused team of professionals
  • Ability to collaborate and lead meetings with a variety of partners
  • Excellent internal and external communication and presentation skills – storytelling key
  • Understanding of available content marketing metrics and marketplace trends in content
  • Strong knowledge of Powerpoint, EXCEL, WORD. NetBase/social listening tools, Google Ad Words/Trends
  • Bachelor Degree in marketing, advertising or related field
  • Willingness to travel as necessary
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