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VP Marketing - San Francisco, United States - Olly Public Benefit Corporation
Description
THE ROLE:
VP MARKETING
Reporting to the CRO, the VP Marketing will serve as a key member of the Brand Impact Group Leadership Team (BIG
LT) by building effective multi-year marketing plans that deliver on brand aspirations and business objectives. They are a
marketing strategist, brand steward and creative visionary and lead a growing ten-person team of channel experts, CX
professionals and marketing generalists. This role is the architect of OLLY's brand expression and implements cohesive,
disruptive and integrated marketing campaigns across all key disciplines. This role partners closely with the
eCom
team on
creating best-in-class digital marketing strategies, with the Brand Strategy team on optimizing for both short and long-term
growth and the internal Creative team to deliver break-through and resonate campaigns.
KEY RESPONSIBILITIES
Lead the Marketing Team (Integrated Marketing Strategy, Social, PR, Influencer, Growth Marketing, Consumer
Experience, Partnerships,
etc
), developing talent, creating and optimizing processes and building the organizational
infrastructure to support a $1B brand
Partner with the BIG LT to create and deliver against OKRs, including managing against revenue and profit targets while
cultivating an inclusive environment reflective of our company values
Manage marketing strategy across channels - develop, evolve, implement and analyze an integrated marketing strategy
and plan to drive the business and result in trial, repeat and loyalty
Partner with Brand Strategy to co-create effective learning agendas that mitigate risk and unlock growth opportunities
Optimize in-market performance of marketing campaigns by leveraging data and insights, progress vs. KPIs and
evolving business needs to deliver on growth
Create web-based consumer influence, including management of the Consumer Experience Team to identify trends and
build consumer advocacy
Develop and manage an annual budget including analyzing performance of campaigns in real-time and shifting funds
into higher performing tactics to meeting marketing contribution expectations
Partner with the VP Creative to create cohesive, break-through campaigns that translate effectively across channels,
meeting ROAS targets and other KPIs
Participate in the culture to make life at Camp OLLY better for all of us
THE CANDIDATE
The ideal candidate is a passionate marketing strategist with 15+ years of expanding scope and responsibility with a proven track
record of leading high performing teams and has demonstrated wins across all key marketing communication mediums – Media,
Social, Influencer, PR, and more. This candidate must have experience creating breakthrough integrated marketing campaigns in
dynamic, fast-paced environments.
CAPABILITIES + SKILLS REQUIRED
15-20 years of total Marketing experience; including experience inConsumer PackagedGoods (consumables)
Extensive experience across key marketing mediums – Media, Social, Influencer and PR, leading a team to deliver break-
through, integrated 360 campaigns
A passion for challenging the status quo and the ability to create the processes, tools and infrastructure to build a $1B brand
A data-driven marketing strategist with the ability to translate insights (e.g.
MMM results) into effect plants to deliver on business
objectives (both short & long-term)
An ability to build consensus across teams with a passion for problem-solving, collaboration, digging into the details and rolling
up sleeves to make things happen
Self-motivation and a strong sense of ownership and accountability, managing multiple high priority initiatives to successful
outcomes in a dynamic, fast-paced environment
Experience with non-traditional consumer marketing challenges (guerilla, influencers, cause, event, online, direct response)
Web based consumer marketing expertise and experience working with DTC platforms
An inclusive leader with strong communication skills, a passion for team development and a high degree of comfort in giving
andreceiving constructive feedback
WHAT TO EXPECT DURING THE INTERVIEW PROCESS
Initial video screen with a member of our Talent team
Round 1:
Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
Round 2: 2-3 conversations with team or cross functional Ollies
Final Round:
Homework
*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs
THE DETAILS
LOCATION:
San Francisco, CA - Hybrid schedule. Relocation support will be provided for out-of-area
candidates.
HOURS:
full time, exempt (salaried)
MANAGER:
Chief Revenue Officer
PLEASE NOTE:
Candidates must be authorized to work in the United
States without sponsorship.
The pay range for this position is $215,000 - $265,000 dependent on experience and location.
WHAT WE OFFER:
An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
4 weeks PTO + paid holidays + 12 Mental Health Days
per year
100% Paid parental leave, Fertility + Adoption Benefits
Annual Bonus
401(k) plan with Employer Match
Hybrid Work + Wellness + Cell Phone Stipends
Free product
And much more
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