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    Field Marketing Intern - Boston, United States - Criteo

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    Description

    What You'll Do:

  • Focus on new business acquisition & lead generation programs
  • Support content creation and execution of marketing campaigns (email marketing, newsletters, social and paid media, webinars), including measurement and metrics
  • Build out ABM (account-based marketing) strategies- for example- customer loyalty campaigns, outreach program(s), and digital ABM tools
  • Conduct industry and competitive research for sales enablement materials – including the development, launch, and amplification of trends reports that will be utilized across wider marketing campaigns throughout the region
  • Learn about Criteo's product suite and work with the marketing team to drive business growth
  • Assist with budget management, sales collateral/enablement organization, Salesforce campaign measurement, and other related marketing administrative support
  • Who You Are:

  • Strong computer skills in navigating Word, Excel, PowerPoint, SharePoint. Experience in managing marketing budgets and tracking campaign ROI through Salesforce is a plus
  • Excellent organization skills with a high attention to detail, with the ability to communicate effectively both verbally and in written form
  • Proactive & collaborative, with the ability to work effectively across marketing functionalities. You have strong analytical and problem-solving skills, and are comfortable owning individual projects.
  • You enjoy creating and writing content and are interested in telling sales-driven stories with data. You can conduct creative analysis, and translate those results into easily digestible messages and presentations.
  • Curious and innovative: You seek out information, ask questions, and are excited by new ideas. Conversely, you like to share new ideas/knowledge you have with your peers/colleagues
  • Available for a 6-month – full time internship. Any Experience (via internship/previous employment) in office environments a plus

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