- Write health & wellness articles, repurposing existing content
- Write summaries of press releases/articles for medical professionals audience
- Participate in content audits for missing information, opportunities for crosslinking, and evaluation of content
- Competitor research
- Support for video/podcast projects
- Support in documentation of best practices/processes
- Participate in content ideation brainstorms
- Write and schedule social media posts; upload video content
- Social media competitive research
- Review tagged/hashtag mentions of entities for user-generated content
- Influencer market research
- Assist in documentation of staff social media handles and hashtags per specialty areas
- Timely social graphic creation
- Assist with execution of marketing plans and development of creative and digital assets as needed
- Efficiently move assets through approval process
- Adhere to brand guidelines, project budgets and production schedules
- Attend virtual meetings as necessary including progress meetings with direct supervisor
- Use/s the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration
- Other duties as assigned
- Bachelor of Arts or Bachelor of Science Degree or working toward Bachelor of Arts or Bachelor of Science Degree (third or fourth year)
- Prefer coursework in Marketing, Communications, Advertising
- Proficient at using Microsoft Products - Outlook, Word, PowerPoint and Excel
- Familiarity with/interest in sports at the high school, college and professional level
- 0-2 years work experience (summer jobs, internships)
- Strong interpersonal and communication skills, including writing and editing skills
- Ability to successfully collaborate with others of different skill sets, backgrounds and levels within and external to the organization
- Attention to detail and quality
- Initiative, self-direction
- Sound judgment and decision-making; problem-solving skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Positive, can-do attitude
- Digitally savvy
- Worktime to be divided between in-person at Assembly Row and virtually via email, phone and video meetings; possible local travel to Mass General Brigham sites.
- While performing the duties of this job, the employee is frequently required to sit; talk; or hear; use hands to finger; handle; or feel; reach with hands and arms. The employee is occasionally required to stand; walk; and stoop; kneel; or crouch. The employee must frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate.
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Digital Marketing Intern - Somerville, United States - Mass General Brigham
Description
About Us:As a not-for-profit organization, Mass General Brigham is committed to supporting patient care, research, teaching, and service to the community by leading innovation across our system. Founded by Brigham and Women's Hospital and Massachusetts General Hospital, Mass General Brigham supports a complete continuum of care including community and specialty hospitals, a managed care organization, a physician network, community health centers, home care, and other health-related entities. Several of our hospitals are teaching affiliates of Harvard Medical School, and our system is a national leader in biomedical research.
We're focused on a people-first culture for our system's patients and our professional family. That's why we provide our employees with more ways to achieve their potential. Mass General Brigham is committed to aligning our employees' personal aspirations with projects that match their capabilities and creating a culture that empowers our managers to become trusted mentors. We support each member of our team to own their personal development-and we recognize success at every step.
Our employees use the Mass General Brigham values to govern decisions, actions, and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration.
Role Overview:
We are seeking a Digital Marketing Intern to provide assistance in support of Mass General Brigham's priority marketing and communications initiatives, specifically related to clinical, research, and educational needs. This collaborative individual works closely with Digital Marketing team colleagues to support a range of digital content and social media creations for prioritized initiatives and service lines, targeting primarily current and prospective patients and caregivers, and medical professionals. The Digital Marketing Intern demonstrates the ability to carry projects to completion and creating content for Mass General Brigham digital properties, including , our entity and related sites, and social media channels.
The Digital Marketing Intern demonstrates professionalism, has demonstrated commitment to service excellence, and works collaboratively and effectively within the Digital Marketing team.
Principal Duties and Responsibilities:
Content Marketing:
Qualifications:
Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives, and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under the law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.
