Lifecycle Marketing Manager - Albion, United States - BetterUp

Description

Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are seeking a results-driven B2B Lifecycle Marketing Manager with a keen focus on crafting targeted email campaigns to engage our audience effectively. This role is instrumental in maximizing the impact of our email marketing efforts, from list segmentation and content creation to deliverability optimization and performance analysis. The ideal candidate will have a deep understanding of account based email marketing best practices, experience with email platforms, and a track record of driving measurable results through email campaigns. Cross-functional collaboration to ensure the right messaging is delivered at the right time for targeted accounts is essential.

What you'll do:

• Develop and execute an ABM-focused email marketing strategy, overseeing creation, execution, and optimization of email campaigns.
• Utilize data-driven insights to segment email lists effectively and personalize content for different audience segments, ensuring maximum engagement and conversion rates.
• Collaborate with the marketing team to create compelling email content, including copy, visuals, and calls-to-action, that resonate with target audiences and drive desired actions.
• Manage the email campaign calendar, ensuring timely delivery of campaigns and coordination with other marketing initiatives and events.
• Monitor and optimize email deliverability, open rates, click-through rates, and conversion metrics, employing A/B testing and other strategies to continuously improve campaign performance.
• Stay abreast of industry trends, best practices, and regulations related to email marketing, ensuring compliance with relevant laws (e.g., GDPR, CAN-SPAM) and implementing innovative approaches to enhance campaign effectiveness.
• Work closely with the sales and customer success teams to align email messaging with the customer journey and sales funnel, supporting lead nurturing and customer lifecycle management efforts.
• Analyze campaign results and provide regular reports and insights to stakeholders, identifying opportunities for optimization and areas for improvement.
• Collaborate with cross-functional teams, including design, content, product, and analytics, to ensure seamless execution and integration of email marketing initiatives with other marketing channels and campaigns.
• Act as a subject matter expert on email marketing best practices and trends, providing guidance and support to internal teams and stakeholders as needed.

If you have some or all of the following, please apply:

• Proven experience in B2B marketing, demand generation, or lead nurturing roles, preferably in a technology, software, or SaaS company.
• Strong understanding of B2B marketing principles, lead nurturing strategies, and buyer's journey concepts.
• Excellent communication skills, both written and verbal, with the ability to create compelling content and engage with prospects through various channels.
• Analytical mindset with ability to analyze data, draw insights, and make data-driven decisions to optimize nurture campaigns and drive desired outcomes.
• Expert in marketing automation platforms, CRM systems, and other relevant marketing tools. Experience with HubSpot, Salesforce and 6sense is preferred.
• Strong project management skills with ability to manage multiple campaigns, timelines, and stakeholders.
• Ability to work independently and collaborate effectively in a team-oriented environment.
• Knowledge of industry trends, competitive landscape, and best practices in B2B demand generation and lead nurturing.
• Results-oriented mindset with focus on achieving marketing and sales goals, such as lead generation, engagement, and conversion.
• Bachelor's degree in marketing, business, or related field.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Per year:
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days )
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $73,000– $109,000.

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to

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