- Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
- Manage social media agency; evaluate and provide input on influencer collaborations; ensure all content is on-brand; maintain regular evaluation of KPIs and account engagement and growth.
- Ensure that all marketing materials, property signage, and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
- Write marketing project creative briefs for design team and outside partners; oversee creative and copy development of marketing projects.
- Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
- Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
- Provide marketing support for the apartment residences, including maintaining standalone website, updating content and collateral, and working closely with Digital Brand Director on SEO/SEM strategy.
- Support SEM planning, strategy and optimization, and work closely with Digital Brand Director to implement campaign modifications to maximize exposure and revenue opportunities.
- Create and execute email marketing promotional calendar for B2C and B2B property campaigns.
- Manage marketing program implementation at the property level, including team member training and guest communication guidelines.
- Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
- Draft, edit, and audit marketing copy as needed for website, email marketing campaigns, collateral, and other projects.
- Manage PR inquiries
- Manage creative/content asset library
- 3-5 years of marketing experience in a luxury hotel/residential environment
- Bachelor's degree in marketing or closely related field
- Proven familiarity landscape of the Los Angeles market, including an understanding of local trends, consumer preferences, and market dynamics
- Thorough understanding of digital marketing, search engine marketing, social media, and e-commerce principles and metrics.
- Demonstrated experience in Budget management
- Proficient in Microsoft Office (Excel, Powerpoint, Word)
- Proven ability to effectively juggle and prioritize multiple marketing initiatives concurrently, while seamlessly coordinating with external agencies and partners to ensure alignment with brand objectives and delivery of high-quality, cohesive campaigns.
- Website CMS experience a plus
- Experience with Google Analytics a plus
- Demonstrates excellent verbal and written communication skills and is comfortable presenting to groups.
- Consistently exhibits excellent follow up and attention to detail
- Highly motivated self-starter who is comfortable working independently and collaboratively with colleagues to achieve successful results.
- Proactive - Ability to troubleshoot issues, and work with team resources to remove obstacles.
- Possesses strong organizational and time management skills.
- Demonstrates creative and resourceful thinking; always thinking ahead with a solution-minded approach.
- Extremely flexible and adaptable to shifting priorities in a fast-paced environment.
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Marketing Manager - California, United States - AKA Hotels+Hotel Residences
Description
Marketing Manager - Los Angeles
The Marketing Manager will lead the implementation and execution of strategic marketing plans for AKA Beverly Hills and AKA West Hollywood two spectacular luxury hotel residence properties in Los Angeles. The Marketing Manager will develop ideas and recommendations that create property awareness and excitement, as well as execute tactical, revenue generating initiatives. The Marketing Manager has experience managing relationships with outside marketing partners, overseeing marketing campaigns from concept to completion and is comfortable representing the marketing team's priorities and initiatives with both internal and external team members.
The marketing plan includes digital marketing, email marketing, advertising, promotions, brand partnerships, activations, and social media initiatives which support AKA's business objectives. This position requires a strategic, results-driven, creative marketer, who is passionate about hospitality and real estate and demonstrates an understanding and appreciation for design and the luxury lifestyle market.
Team Member Responsibilities:
Required Qualifications
Desired Skills:
Our Team Members enjoy generous PTO; Health; Dental; Vision benefit plans and 401(k) with Company match. We recognize and promote top performers because we know that our success is due to your achievements
AKA Hotels + Hotel Residences is a part of Korman Communities, a family owned and operated company, we consider our Team Members the most important asset. With over 100 years of history and experience behind us we're always looking for Team Members ready to join our family. AKA Hotels provide short stay accommodations with a high‐quality, livable experience. Now for the first time, the friendly service and attention to detail travelers have come to expect from AKA is available nightly and weekly stays.
AKA BEVERLY HILLS - Situated at Crescent Drive and Wilshire Boulevard, AKA's Beverly Hills luxury extended stay is an exclusive and contemporary residential oasis. Our collection of sophisticated one and two bedroom suites, penthouses, and townhomes are designed to inspire. Residents relax, host, and stay productive amid open, airy interiors that combine home comforts, such as gourmet kitchens and in-suite laundry, to luxury amenities and premium materials.
AKA WEST HOLLYWOOD - A sophisticated retreat that's just as stylish as its destination. Long established as the top choice for extended stays, this vibrant property is thrilled to now also offer short-term accommodations of a week or longer to better support this creative and dynamic community. Situated on the iconic Sunset Strip, minutes from Beverly Hills and the world-famous Hollywood theaters, AKA's luxury serviced apartments in West Hollywood offer a refined living environment in the heart of this vibrant, walkable neighborhood.
