Jobs

    Marketing Manager - California, United States - Moody Recruiting

    Moody Recruiting
    Moody Recruiting California, United States

    2 weeks ago

    Default job background
    Description

    Looking for a STRONG Marketing Manager to focus on digital marketing as well as brand strategy This is for a small CPG brand that's entering a new growth stage. Super exciting role where this person can connect all channels through brand voice and messaging. MUST work in-office 3 days a week.

    Key Responsibilities:

    Develop and Execute Digital Marketing Strategies:

    • Create and implement comprehensive digital marketing strategies aligned with business goals and objectives.
    • Identify target audiences and tailor campaigns to engage and convert them effectively.
    • Stay updated with industry trends and emerging digital marketing technologies.

    Content Marketing:

    • Collaborate with content creators to ensure high-quality, relevant, and engaging content.
    • Distribute content through various channels and measure its effectiveness.

    Email & SMS Marketing:

    • Execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns for both B2b and B2C
    • Segment email lists based on customer behavior, demographics, and preferences.
    • Analyze email campaign performance and optimize for higher open and click-through rates.

    Analytics and Reporting:

    • Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
    • Generate regular reports on campaign performance and provide insights and recommendations for improvement.

    Budget Management:

    • Develop and manage digital marketing budgets, ensuring efficient allocation of resources for maximum ROI.
    • Track expenses and ROI for each campaign and marketing channel.

    Collaboration and Communication:

    • Work closely with cross-functional teams (e.g., sales, design, content, IT) to ensure alignment of marketing efforts with overall business objectives.
    • Communicate effectively with internal stakeholders and external partners.

    Requirements:

    • Bachelor's degree in Marketing, Digital Marketing, Business, or relevant experience in related field.
    • 2-3 years of experience as a Digital Marketing Manager or in a similar role.
    • In-depth knowledge of digital marketing techniques and best practices.
    • Proficiency in marketing automation and analytics tools.
    • Strong analytical skills and data-driven thinking.
    • Excellent written and verbal communication skills.
    • Creative thinking and problem-solving abilities.


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