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Marketing Manager

    Marketing Manager - California, United States - Cleverly

    Cleverly
    Cleverly California, United States

    3 weeks ago

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    Description

    Looking for a skilled B2B growth marketer who has successfully expanded marketing channels and driven MQLs and revenue over extended periods that they can showcase. The goal is to transition towards larger SMBs by attracting more substantial leads, enhancing positioning, and delivering increased value to customers.

    Why this role is appealing:

    • Flat leadership structure, autonomy, and positive culture resulting in a remarkably low 5% annual employee turnover rate.
    • Fully remote position.
    • Uncapped PTO.
    • Comprehensive Health Insurance coverage.

    Main responsibilities include:

    • Ensure consistent qualified meetings for our sales team.
    • Increase monthly revenue generation.
    • Enhance market visibility and awareness through follower growth, lead magnet downloads, website traffic, and newsletter subscribers.

    Key tasks to undertake:

    • Collaborate with leadership to optimize the go-to-market strategy.
    • Manage paid media, improve ROAS, and generate qualified leads through Google Ads, Meta Ads, LinkedIn Ads, and website channels.
    • Enhance SEO and organic search traffic.
    • Develop and execute content strategy aligned with ICP pain points, objections, and key outcomes.
    • Expand core services and additional plans.
    • Explore and scale new channels and markets.
    • Track and report KPIs weekly.

    Required qualities and experiences:

    • Demonstrated success in scaling processes or channels with measurable ROI.
    • Experience being responsible for tangible results or quotas.
    • Ability to turnaround underperforming aspects.
    • Problem-solving skills and a track record of facing challenges.
    • Resilience and ability to overcome difficulties.
    • Self-driven attitude with a focus on solutions rather than complaints.
    • Efficient and empathetic towards customers.
    • Proficiency in various areas:
    • B2B inbound and outbound marketing.
    • Google Ads, Google Analytics.
    • Meta Ads and SEO.
    • Technical acumen in MarTech/Sales tech tools.
    • Agency and vendor management.
    • Copywriting and design.
    • Growth hacking and outbound strategies.
    • Organic social media platforms.
    • Community, events, webinars, and affiliate marketing.
    • Conversion rate optimization and offer creation.
    • Content marketing and syndication.


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