Marketing Manager - California, United States - Bespoke Careers

Description

Product Marketing Specialist / Manager

A growing architectural/interior product company is looking for an experienced, growth-focused individual to oversee product marketing for their US team.

Overview

The Product Marketing role is a key position within the company, responsible for developing and executing marketing strategies to drive success. The ideal candidate will possess a blend of marketing expertise, product knowledge, and effective communication skills to effectively promote our products in the market.

Responsibilities:

• Conduct market research to understand customer needs, industry trends, and competitive

landscape.

• Analyze market data to identify opportunities for product positioning and differentiation.

• Collaborate with cross-functional teams to ensure alignment between product features

and customer benefits.

• Design and implement go-to-market plans for new product launches, including pricing,

distribution channels, and promotional activities.

• Work closely with product development, sales and customer support teams to ensure

successful product launches and ongoing support.

• Create marketing collateral, including product brochures, presentations, and website

content.

• Develop engaging and informative content for various channels, including social media,

email campaigns, and blog posts.

• Collaborate with sales to understand customer feedback and refine marketing strategies

accordingly.

• Monitor and analyze key performance indicators (KPIs) to measure the success of

marketing campaigns.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.

• Proven experience in product marketing, with a record of accomplishment of successful

product launches.

• Strong analytical and strategic thinking skills.

• Excellent written and verbal communication skills.

Salary: $100,000-$120,000 per year