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Senior Practice Group Marketing Manager - Boston, United States - Cooley
Description
Senior Practice Group Marketing Manager (Regional Corporate) Cooley is seeking a Senior Practice Group Marketing Manager for Regional Corporate & Emerging Companies/Venture Capital (ECVC).
Position summary:
The Senior Practice Group Marketing Manager for Regional Corporate & Emerging Companies/Venture Capital ("ECVC") is responsible for directing the development of market analyses, client development and strategic business planning for their assigned market.
Position responsibilities:
Market analyses and client development
Strategically advise market analyses to determine our regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategies
Present the firm's competitive positioning in the market by working with team members to conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables
Become well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation data
Serve as the marketing subject matter expert for the market
Client targeting and new business development
Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationships
Work with specialist to develop cross-selling strategies and oversee specialist in the execution of strategies
For opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)
Strategic business planning and reporting
Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the market
Proactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoring
Profile raising, marketing campaigns and events
Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals
Develop event strategy for market based on market and competitive analyses and in support of business plan goals
Report on the success of activities with key stakeholders and provide recommendations for future
Strategize with PR team to advance the profile-raising efforts of the market
Partner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accolades
Support integration of lateral lawyers into general corporate or ECVC practices within the market
Oversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals
Collaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunities
In collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required
Skills and experience:
Required :
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage, Salesforce and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent nature
Ability to operate effectively within a matrixed work environment
Preferred :
Bachelor's degree in marketing or related field
Experience working in a law firm or other professional services organization
Supervisory experience
Competencies:
Strong project management skills and follow-through ability
Demonstrate great initiative and the ability to work independently
Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
Team oriented with excellent interpersonal and collaborative skills
Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneys
Strong problem-solving skills including the ability to anticipate problems as well as suggest andexecute onsolutions
Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects
Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments
Highly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skills
Capable of staying productive and accurate under pressure with tight deadlines
Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
The expected annual pay range for this position is $150,000 - $220,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year.
We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.#J-18808-Ljbffr
