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    Marketing Manager - Boston, United States - Top Tech Talent

    Top Tech Talent
    Top Tech Talent Boston, United States

    2 weeks ago

    Default job background
    Description
    Company

    This company is at the top of the market, small, well-established and still growing. Because this is a small company, this candidate will be able to make a real impact in this role.


    ROLE


    The Marketing Manager will contribute to programs and initiatives for the Company's brand of water quality and safety products and will have additional responsibilities that support multi-brand marketing programs.

    Brand Marketing
    Program Support – promotions analysis and Company Promotions Calendar; Marketing Playbook
    Functional Support – analysis in support of digital marketing, brand sales performance and forecasting

    Responsibilities

    Contribute to brand marketing campaigns:
    assist in development of tactical content for email, social media and digital/integrated marketing campaigns
    Contribute to development of sales enablement tools to support brand programs
    Lead the development of quarterly Salesforce tool - the Marketing Playbook
    Conduct analysis and collaborate with marketing team to generate insights on performance and ROI of promotions and marketing programs
    Track and monitor sales trends and contribute to brand forecasting
    Contribute to pricing analysis and dashboards for competitive tracking
    Other responsibilities in support of marketing team and programs

    Knowledge, Skills & Abilities

    Collaborative work style with strong interpersonal skills, to perform effectively within a small marketing team with a matrix structure that includes overlapping accountabilities
    Ability to analyze and organize data and develop conclusions that optimize decision making
    Ability to manage multiple projects with accountability to peers, in a fast-paced environment
    Problem-solver, able to influence without authority, listen well, and flex to different styles and personalities
    Strong communication skills, oral and written, are essential

    Must Have

    3-5 + years marketing experience in dental or medical device, 4-year degree, live in territory.

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