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    Marketing Manager - Boston, United States - Brett Fisher Group - Search Consultants

    Brett Fisher Group - Search Consultants
    Brett Fisher Group - Search Consultants Boston, United States

    2 weeks ago

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    Description

    In this role, you will define the content strategy and calendar to bring our clients' vision and story to life with their sales teams and in customer campaigns.

    What You'll Tackle:

    • Drive thought leadership within our industry and with our customers.
    • Research topical industry trends and themes that resonate with customers.
    • Source internal and external experts to develop compelling points of view.
    • Develop a content strategy and calendar.
    • Develop cornerstone collateral (white papers, pitch decks, case studies).
    • Localize global campaign and collateral toolkits.
    • Author & produce a cadence of "just in time" content (blogs, vlogs, web and social).
    • Trial and optimize across a variety of content formats/channels.
    • Measure impact, identify rich areas of customer interest, and amplify.
    What's Needed to Win:
    • You have a Bachelor's Degree.
    • You've acquired 10+ years of healthcare content writing experience.
    • Your skills include strategic and tactical planning, analytics and data enabled decision making, and copywriting, scripting and story telling.
    About:

    Our client is a health technology company built around the belief that every human matters, and they will only stop once everybody, everywhere has access to the quality healthcare that they all deserve. Do the work of your life to help improve the lives of others.

    Other Roles Available:

    If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to speak with us as you may still be a strong candidate for this or other opportunities
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