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Regional Director of Sales and Marketing - Winston-Salem, United States - Harmony Senior Services
Description
Why Harmony?401k + Fulltime Part-time Benefits PackagesEmployee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more)Training, Development Career LadderingGreat work-life balanceFlexible SchedulingTelehealth + Flex Spending + Health Savings Account OptionsAdditional Facility Location(s)Harmony at Douglasville, Harmony at Five Forks, Harmony at Greensboro, Harmony at Hope Mills, Harmony at Reynolds Mountain, Harmony at Savannah, Harmony at Wescott, Harmony at West Ashley, Harmony Senior Services Home Office SC, Harmony Senior Services Home Office VA, The Harmony Collection at Columbia, The Harmony Collection at Roanoke Assisted Living, The Harmony Collection at Roanoke Independent Living, The Harmony Collection at Roanoke Memory CareJob DescriptionThe Regional Director of Sales and Marketing is responsible for the overall development, execution and leadership of the Sales strategy for a given region.
Long term and sustainable growth in census and revenues are the top two priorities for this position, as well as to contribute to the marketing strategy and execute in the region.
This position reports directly to the Chief Sales Marketing Officer for the designated region.The Regional Director of Sales and Marketing supports the sales counselors in the field and along with Executive Directors, evaluates their effectiveness while providing tailored one on one coaching as needed.
Eligible Candidates must reside in a state in which Harmony currently operates:PA, OH, KY, IN, WV, VA, MD, DE, NC, SC, GA, TN.This position is remote eligible with frequent travel required throughout the assigned region.
Responsibilities include but are not limited to:
Champion the values and culture of Harmony Senior Services while fostering an environment that makes customer service a top priorityTakes a lead role in the development and facilitation of formal sales training initiativesA review outreach strategies and routinely joins sales staff on visits with professionals to observe the way the community is presentedPartners with Sales and Marketing Directors to develop effective quarterly sales and marketing campaignsWorks closely with Executive Director and Regional Operations Team to ensure that the sales team is working effectively across functions and ultimately is meeting the broader business objectives for the communityEnsures that every inquiry is treated with value and a sense of urgency and ensures that sales staff is exploring every possible solution in order to advance the saleIn consultation with the Chief Sales Marketing Officer, Regional Director of Operations, and support office personnel, the Regional Director of Sales and Marketing assists the Executive Director with hiring, training, and evaluating Sales Marketing Directors and Sales Associates in the fieldContinually evaluates pricing strategies and provides recommendations for premium pricing desirable units or discounting apartments that are most difficult to rentAssist Sales and Marketing Directors in the field with preparing their competitive analysis.
The Regional Director of Sales and Marketing is expected to have a solid understanding of how each of the properties is positioned within the competitive setParticipates in monthly P L reviews for all communities within the regionTakes a lead role in advising the communities on individual direct mail and advertising campaigns and closely evaluates the Return on Investment for each of the campaignsVerifies routinely that the website is up-to-date for each of the respective properties in the regionKeeps informed of all trends, developments, concepts and techniques in our sector that might impact our product line.
Specifically the Regional Director of Sales and Marketing should be listening for the needs and wants of our future residents and challenging the operations team to update the product offerings to remain current in the marketComplies with all HSS Policies and Procedures, as well as state, and federal regulationsEnsure sales culture is in tune with "The Harmony Way"Performs other duties as assignedRequirementBachelor's degree in business, sales/marketing preferred; or equivalent sales experienceShould have a minimum 5 years' of successful sales experience in senior living communityProven track record in leading and coaching sales professionals to achieve established census goalsPossesses strong organizational skills and the ability to multi-task and meet deadlines.
Interacts professionally and effectively with all levels of the organization, residents, family members, etc.Understands and relates to the needs of seniors and the active aging processStrong analytical skills and the ability to review data and develop strategies that support effective sales processesStrong customer service track record with measurable resultsMust be able to travel frequently throughout the region with some overnight stays requiredProficiency in Microsoft Word, Excel and database systems is requiredAbility to present material to groups, including senior HSS management team, owner, investors, professional groups, etc.
Schedule:
Monday to FridayWeekend availabilityExperience:
Residential Leasing: 5 years (Preferred)
Senior Living Sales: 5 years (Preferred)
Willingness to travel:75% (Required)
Work Location:
On the road
