- Meet and exceed revenue/distribution objectives for improved volume, profits and share.
- Develop account specific strategic initiatives and annual financial and sales plans in conjunction with SVP and President.
- Generate retailer support and commitment to joint business plans.
- Develop a close personal working relationship with all key retailer personnel.
- Maximize current business via sales/marketing initiatives, improved space management and productivity analysis.
- Develop/manage trade and budget plans to effectively deliver growth and profit.
- Expand consumer acceptance/takeaway via effective merchandising/promotional activity in addition to timely replenishment resulting in high in-stocks.
- Manage overall account specific trade funds to ensure acceptable investment while achieving business strategies and financial objectives.
- Effectively interface with management as well as cross-functional management.
- Leverage cross-category opportunities to maximize sales/distribution and to create a competitive advantage.
- Lead new business processes to create a competitive edge and to establish organization as supplier of choice.
- Work closely with all functional areas at all key accounts to establish and integrate realistic strategies and objectives.
- Participate in product development/line reviews to provide the customer insight.
- Seek and disseminate competitive intelligence of importance internally, including competitors' pricing, programs, sales techniques, operational techniques, etc.
- Lead quarterly product reviews, assortment plans and account sell-in meetings.
- BS/BA required.
- 10+ years sales/marketing experience required; major retailer experience preferred.
- Hosiery background strongly preferred.
- Expert and functional knowledge of Microsoft office – especially Excel and PowerPoint.
- Extensive travel required.
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