Market Development Manager - Winston-Salem, United States - CCL Label

    CCL Label
    CCL Label Winston-Salem, United States

    4 weeks ago

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    Description
    Job Highlights

    This role will be a work from home position with occasional work in one of our locations. The ideal candidate is located in the Illinois / Ohio area.

    Strategy, Framework and Governance
    • Execute the Sales strategy for the Graphics business segment.
    • Establish, monitor, and achieve key sales KPI's.
    • Develop and manage customer relationships in the Graphics segment.
    • Provide accurate customer database of the Graphics segment, including monitoring any activity within customers of the segment.
    • Identify and define new business opportunities in the Graphics segment.
    • Negotiate and implement contracts and price in conjunction with Business Unit Director.
    • Interact with Sales teams to deploy the Sales strategy in the graphics segment.
    • Develop an in-depth knowledge of the graphics business segment and customer/product needs therein to support new product development.
    • Promote existing product lines and actively support any new product launches/ developments.
    • Help in developing Sales tools for existing and new products in close cooperation with Product Manager and Communications team.
    • Monitor the competitor landscape and strategy within the Graphics industry.
    • Follow Graphics Industry trends.
    • Develop market demand at end-users and agencies, by understanding the way designers and creative add agencies operate.
    • Increase profitable sales of the product portfolio, aligned to given volume targets at the assigned accounts.
    • Call on and establish multilevel contact and rapport with end-users, corporate designers and creative add agencies to create market demand.
    • Build a strong sales pipeline of opportunities.
    • Build a high degree of knowledge of the existing and new technologies emerging in the Graphics environment.
    Operations
    • Liaising with Technical Product Manager and Business Director to ensure the necessary support is given to the customer in the Graphics segment.
    • Be the key contact for the assigned accounts, identify key decision makers at the customers build strong relationships throughout all levels of the organization.
    • Plan and Execute relationships across a wide range of customers.
    • Support business change and implementation of strategy initiatives.
    • Be present at Industry events with the objective to gain new contacts, identify trends and new opportunities.
    • Interact with other CCL companies' sales staff to exchange information and identify Graphics end-user opportunities.
    • Have a high frequency of contact with the assigned accounts.
    Monitoring and Support
    • Establish and Monitor Key Sales KPI's for the Graphics segment.
    Administrative / Reporting
    • Monthly reporting of KPI's, providing Key business insights and trends.
    • Use daily to log activities opportunities and to build an accurate database of contacts of Laminators, End user and other market influencers.
    Job Summary & Requirements

    Role will be home based with flexibility and willingness to travel internationally. There will be a requirement to attend regular meetings in Wigton (UK).
    Job holder to liaise regularly with the Sales team Labels, Packaging, and Marketing.

    Education and Experience:
    • Educated to Degree level, ideally in a relevant technical or commercial discipline.
    • Experience in the areas of Sales, Business Development and/or Marketing.
    • Experience within the Graphics and/or Labels industry.
    • Ability to influence and work in a matrix environment.
    • Computer literate Outlook, Excel, PowerPoint,
    • Mobility to travel.
    • Fluent English and at least another language.
    Skills:
    • Advanced Commercial, Communication Skills (verbal, written, presentation etc.)
    • Strong Sales Negotiation skills.
    • Customer relationship focused.
    • Ability to communicate across different functions.
    • Focus on results-oriented performance.
    • Good influencing skills.
    • Project Management.
    • Entrepreneurial breaking through barriers.
    • Problem solving and continuous improvement skills.
    Behavioral Competencies:
    • Ability to work independently and as part of an international multi-cultural team.
    • Ability to work and consult across varied departments.
    • Excellent networking abilities.
    • Value and Maintain relationships.
    • Customer focus.
    • Team oriented.
    • Problem solving.
    • Results orientated.