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    Senior Manager of Marketing Analytics - Dallas, United States - Frontier, Inc.

    Frontier, Inc.
    Frontier, Inc. Dallas, United States

    3 weeks ago

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    Description


    Senior Manager of Marketing Analytics

    At Frontier, seeing what's beyond the horizon is in our fiber. And we've been doing just that for over 80 years - connecting communities with emerging communications technology across the country. At Frontier, we're transforming our business to break new ground and taking the digital revolution across the nation. We've invested over $1.6B to roll out fiber-fast internet to 10m+ homes by 2025. We're growing our team so you can join us in exploring and opening new frontiers. Here, you'll have the opportunity to build a powerful foundation for America's future and yours.

    What we're seeking:

    The Senior Manager Analytics will be fully accountable for the execution and implementation of behavioral and performance analytics on This role will report directly to the Director, ecommerce.

    The ideal candidate will be proficient in web analytics and voice-of-customer solutions to analyze e-commerce user behavior, mine, and surface insights, and provide actionable recommendations aimed at conversion rate optimization (CRO) and driving the overall e-commerce user experience. The ideal candidate will have a strategic view concerning analytics tools and be able to make connections between knowledge and insights to drive business results.

    In this in-person role, you will be required to report to 1919 McKinney Ave, Dallas, TX to complete your work responsibilities.

    What we need in you:

    The ideal candidate will have experience partnering with internal groups/stakeholders/vendors (including Marketing, Sales, IT, Care, Product, Content, and Digital) to understand, define, and implement analytic requirements that surface Frontier Cart performance, understanding, and insights.

    Strong project management skills and laser-sharp attention to detail are a must for this role. The ability to switch quickly and efficiently between tasks and projects is essential.

    What you'll do:

    This role will be accountable for executing, implement, and managing the measurement and analytics strategy for website performance. Initiatives/responsibilities include the following:
    • Collaborating with IT, business leads, product, marketing, and other business intelligence teams to enable detailed measurement of performance
    • Leverage web analytics tools (Quantum, Adobe), Voice-of-Customer, and site behavior tools -
      • Provide technical requirements for analytics tracking and measurement around critical and secondary KPIs
      • Creation of dashboards that provide engagement and conversion funnel metrics
      • Leverage "offline" data sources that help analyze opportunities in the cart experience
      • Reporting and interpretation of data to help business leaders understand key behavioral and sales performance insights
    • Reporting on the status of capability/feature launches and collaborating with stakeholders to mitigate challenges that might arise
    • Have a strategic mindset when it comes to session replay, heatmap, and click/engagement reporting. Share findings, insights, and recommendations with the UX/Testing teams and other stakeholders to drive conversion
    • Have a strategic mindset when it comes to alerting and anomaly reporting to quickly surface problems/opportunities in the cart flow and initiate needed actions. Partner with IT/devs to address possible technical issues
    • Writing JIRA feature stories to lead requirements and functional needs of the business to measure the experience
    • Provide site performance dashboards and ad-hoc reports/analysis with a focus on a combination of leadership-level reporting and tactical-level performance management
    • Strong modeling/forecasting skills. This role will be accountable for having a holistic view concerning media spend and optimizations as well as site enhancements and offers that ultimately end up in a business performance forecast
    • Manage critical relationships with internal teams and external partners/vendors
    • Identify sales/e-commerce optimizations that could drive higher conversion and revenue growth
    • Engagement in feature roadmaps with a focus on conversion rate optimization (CRO) and sales growth
    • Employee/stakeholder analytics training and support
    What we offer:

    Nothing is more important to our success than the team that built it. That's why we provide benefits to keep you and your family well. Some of which we're most proud to offer includes:
    • Salary Range: $59,000 to $167,000
    • 20 PTO (Paid Time Off) days + 10 paid holidays per year
    • Day one medical, dental, vision and prescription drug plan
    • 401k match of 50% on 6% of eligible compensation
    • Same-sex spouse and domestic partner benefits coverage
    • 10 weeks of paid parental leave, 3 weeks of paid caregiver leave and up to $10k in adoption program assistance
    What background you should have:
    • A passion for making data-driven decisions, with strong communication, creativity, problem-solving, and critical thinking skills
    • Experience managing highly effective teams to drive employee engagement and growth within organizations
    • Strong experience working with e-commerce analytics data, drawing granular and high-level insights, and crafting recommendations based on the data
    • Strong project management, organizational, and presentation skills. Well-versed in presenting data with the ability to contextualize data and "tell the story"
    • Minimum 4-5 years' experience with Adobe Analytics or Quantum Metrics. Demonstrated expertise in creating reports, dashboards, segments, and calculated metrics
    • Experience working with a voice-of-customer survey platform (such as Medallia, ForeSee, and others)
    • Experience working with a session replay tool (such as Decibel, Full Story, and others)
    • Experience working with a heatmapping tool (such as Crazy Egg, Hotjar, and others)
    • Understanding of HTML, CSS, JavaScript, site tagging and tracking code. Familiar working with developer tools (including Omnibug) for auditing tags and code
    • Experience working with data visualization tools (such as Power BI, Tableau, and others)
    • Expertise in using Microsoft Excel and PowerPoint
    • Min Bachelor's degree required
    Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.

    In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and values different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica.

    Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

    Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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